Numerous businesses and entrepreneurs consider TikTok franchise marketing to be an effective solution for viral brand promotion. TikTok is a melting pot of diverse companies ranging from tiny enterprises to major corporate franchises looking to increase their reach. With an increasing number of people joining the TikTok community, businesses, including franchises, must learn to leverage their public relations efforts and work to make their videos go viral through the use of the following five strategies:
Leverage Latest Trends
Keeping up with the latest viral trends is critical. When a user exhibits interest in a given type of video, the TikTok algorithm will offer comparable videos on their “For You Page.” So, by participating in a popular trend, more people will see your video. Put a creative spin on the trend that is specific to your organization. In other words, following the trend will get you some early views, but a new and distinct perspective will get your video more viral attention. Trends come and go due to people’s limited attention spans and boredom. To remain relevant, your brand must be in tune with TikTok and the most popular videos.
Make Business Content with Entertainment Value
Instead of boring your visitors, employ fast video cuts to keep viewers interested. It’s also important to know how your followers interact with your material. For example, read the comments to learn what people like and dislike so you may behave accordingly in future films. Chick-Fil-A’s Port Saint Lucie franchise is one example of a business engaging with TikTok users. Employees create hilarious “POVs,” and clients appear in heartwarming exchanges in their videos. Their most popular videos are also posted to the top of their page, allowing new viewers to see their most popular content right away.
Engage with Users
Aside from original material, communicating with other TikTok users is a good method to sell your brand. You can develop your presence by commenting on other users’ videos, allowing viewers to discover your page. Also, hashtags allow users to find and share specific information. Because TikTok is a broad platform with diverse users, hashtags let users navigate between subjects and categories. When marketing a brand, you want your page to be easily accessible to potential customers. Similarly, you can browse hashtagged videos to see how other users handle and produce comparable media.
A steady stream of users could lead to future collaborations and relationships with other brands. Any collaboration, especially with a popular TikTok account, can help your business expand by promoting your brand to its vast audience. Many brands are targeting the fans of popular TikTok stars. Your films will almost surely go viral if you include a TikToker or renowned icon in one of your uploads. For example, McDonald’s created the “Travis Scott Meal” and a line of items featuring the rapper. Thanks to this relationship, the hashtag #travisscottmeal had 76.1 million views on TikTok.
Make it Rewarding
For TikTok franchise marketing, freebies are a guaranteed method to capture consumers’ hearts. Any giveaway or incentive will entice customers to your page. People will not only watch your content multiple times to boost their chances of winning, but they will also share it with friends, increasing your views. Even if some viewers don’t enter the contest, these eye-catching incentives will draw them to your page and allow them to familiarize themselves with your generic content.
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