While the world is in a hyperactivated state of digitalization, the global economy has capitulated to the enormous results digital marketing has offered it. The franchise industry, at the same time, has seen growth in multifold. Keeping pace with the cumulative growth, franchise businesses have turned to digitally empowering their brands to reach even a larger portion of the population. About 39% of franchises in the U.S. invest more than 35% of their marketing budgets in digital platforms because online marketing is a profitable affair. Moreover, it can show businesses the way out of the challenges faced in marketing. There are basic hacks to digital marketing for franchises.
Digital marketing involves plenty of aspects, platforms, location-specific strategies, and so on. It enables the franchise owner to promote their business in the most creative ways possible to generate leads into customers. According to a survey conducted by Higher Visibility, over 55% of the 1900 franchise professionals across the U.S. agree that social media accounts for lead generation and conversion.
Here are Hacks to Digital Marketing For Franchise Businesses
- Web design and Content Marketing
In making your franchise’s presence strong on the digital platform, web design plays a crucial part. The first point of contact for any potential customer is the landing page of your website. How easily accessible the website is and how aptly there is information about the business locations sends a positive message to the customer. They would want to get back to you and do get the business.
Thereafter the necessary steps would include creating a storing brand value through SEO and organic content. Approaching through content is not constrained to only blogging, and articles but also creative infographics. The visual interpretation of the promotion impacts customers a great deal.
- SEO and Local SEO
Search Engine Optimisation is a crucial next milestone. Understanding the algorithms of various platforms decides the fate of the brand entirely. SEO can be on a broader spectrum but for a franchise establishing localized SEO content attracts more local customers. Emphasis on local SEO would also involve ease in map findability,
Pay-per-Click is a paid advertising model where the advertisers pay the sponsors every time a user clicks on the ads. With PPC, you can set a budget, and you’ll pay only when visitors click your ads. This is the quickest way of boosting website traffic, leads, and revenue for the franchise.
3. Social Media
Social media is a more approachable channel in advertisement since a major chunk of digitally backed people would spend 80% of time interacting with, directly or indirectly, people or things that draw their attention. With about 3 billion people using social media, there is a fair chance that you are going to get noticed by the target audience. Social media platforms are a great way to interact with people, conduct fun surveys, fetch feedback and provide all the information that the customer needs to know about the company/ venture.
4. Online Reputation Management
Everything today is being reviewed by customers. They are keen to put their experience with the products or services being offered by any business for that matter. Moreover, there is a good chance that a customer undergone a bad experience with the product or service, is going to voice it more confidently. More than the good reviews, a bad reputation can break a business. Managing effective customer service, handling complaints, giving the customers exactly what they want, obviously under a certain limit, and using the not-so-good reviews to use and improve, every single aspect of online reputation management is very crucial. Word over the internet spreads like wildfire. If you are good, people will know. At the same time, if you went wrong somewhere, people will definitely know!
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