Despite the global pandemic, the franchise industry continues to remain high. According to Statista, the United States has more than 760,000 unique franchise sites, generates more than $780 billion in economic production, and employs 8 million people.
Fast-food chains like McDonald’s, Burger King, and Wendy’s are among the most popular franchise categories that earn $250 billion each year. Business services, which generate more than $100 billion, are another significant area.
It is normal to desire to keep your business growing in the face of the current economic downturn to emerge stronger than before. Here are a few franchise management software solutions for franchise owners to develop, thrive, and even achieve a successful exit event.
Back-Office Management Software
Managers are responsible for the company’s day-to-day operations, including personnel management, supply chain coordination, purchasing, stocking, and customer support. Operations necessitate a top-to-bottom view of the business and precise data-driven insights to ensure that everything goes as planned. Back-office software covers HR, payroll, customer relationship management (CRM), supply chain management (SCM), financial reporting, and compliance. Microsoft’s ERP software, Dynamics 365, FinancialForce, and TEAM Software are just a few of the many back-office management software solutions available.
Social Media Management Tools
Using social media to generate revenue, book online, and manage customer service is essential. Franchising owners, particularly those who run firms geared toward consumers (B2C), must find the ideal method or range of technologies to utilize organic and online marketing. Everybody is aware that there is a slew of tools available, including HootSuite, Buffer, and Sprout Social. Even though these may be ideal for certain franchise owners, they may not fulfill the needs of every franchise company, especially those with several locations.
Email Marketing Software
For franchise owners, email marketing is an essential part of their marketing and sales funnel. Without central management of client databases, franchise owners typically maintain control of their databases. You can build a customer database with the customer’s permission. As soon as you’ve obtained a database, email marketing services like MailChimp and Constant Contact allow you to send out email campaigns. As a result, the best fit solution should take precedence over any other marketing channel.
Listing Management Software
Franchise operators can benefit from great in-store experiences by utilizing listings management software. It is possible to create a great client experience even when dealing with unfavorable evaluations. Listing Management Systems such as Yext and Uberall, Semrush, Reputation, and Thryv are a great way to attract new consumers. It is easier for franchise owners to manage their online reputations thanks to various software solutions.
Conclusion
Having a franchise doesn’t come without challenges. But, with reliable franchise management software solutions, the experience can be rewarding and profitable. One only has to ensure that the solution comes with a good pedigree.
Θ The recommended SaaS solutions are editorial preference only.
