Burger King is teaming up with Sony Pictures Animation’s Spider-Man: Across the Spider-Verse for a limited-time promotion featuring a unique take on the iconic Whopper sandwich. The “Spider-Verse” Whopper will be available at participating Burger King locations across the US from May 15 through June 21. The red bun, topped with black sesame seeds, draws inspiration from the web-slinging superhero himself and comes complete with melted Swiss cheese, juicy tomatoes, crisp lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions.
For those looking to customize their “Spider-Verse” Whopper, Burger King is offering personalization options, including the addition of crispy bacon, allowing for a variety of combination possibilities. Fans can also indulge in a “Spider-Verse” Sundae featuring soft serve ice cream topped with black and red chocolate popping candies.
According to Pat O’Toole, Chief Marketing Officer of Burger King North America, “Like the infinite number of universes that can be explored in the next installment of the Spider-Man franchise, Burger King fans can discover new and exciting ways to customize the “Spider-Verse” menu items. This co-promotion allows us to bring the best of both worlds together, creating countless possibilities for Guests to have it their way and rule their Spider-Verse.”
In addition to the limited-time menu items, select Burger King locations across the globe will be transformed into the Spider-Verse, featuring interactive designs that place guests and fans inside the action-packed world of the franchise. The in-dining room and drive-thru takeover and “Instagram-able” areas where guests can immerse themselves in the Spider-Verse can be found in New York City (Astoria, Queens), France, the United Arab Emirates, Brazil, and other locations.
The co-promotion with Spider-Man:
Across the Spider-Verse is part of Burger King’s ongoing efforts to create unique and exciting menu items and experiences for its customers. By partnering with a popular franchise like Spider-Man, the fast-food chain is likely to attract a wide range of customers, including families with young children who are fans of the superhero. Additionally, the promotion provides an opportunity for customers to personalize their meals and create their own unique combinations, catering to Burger King’s “Have it your way” slogan.
This collaboration with Sony Pictures Animation’s Spider-Man: Across the Spider-Verse marks a continuation of Burger King’s trend of partnering with popular franchises for limited-time promotions. Previous partnerships have included collaborations with popular video game series like Call of Duty and Halo, as well as movie franchises like Star Wars and Jurassic World. By leveraging the popularity of these franchises, Burger King is able to create buzz around its menu items and drive traffic to its locations.
Burger King’s co-promotion with Spider-Man:
Across the Spider-Verse is an exciting opportunity for fans of the franchise to experience the action-packed world of Spider-Man in a unique way. With the “Spider-Verse” Whopper and “Spider-Verse” Sundae, as well as interactive designs in select locations, Burger King is offering customers an opportunity to immerse themselves in the Spider-Verse universe and customize their meals to their liking. This collaboration with a popular franchise is a smart marketing move for Burger King, likely to attract a wide range of customers and create buzz around its menu offerings.