Happy Joe’s Expansion Plans in Missouri

Happy Joes Expansion Plans in Missouri
Happy Joes Expansion Plans in Missouri

Happy Joe’s Pizza & Ice cream has been one of the most popular and most successful brands in the nation dating back to 1972. The brand has announced new franchisees, Travis and Heather Potts, with the goal to bring back the loved brand into the state of Missouri. 

Happy Joe’s has been one of the Potts family’s favorite restaurants and with the opportunity to bring back the most iconic Happy Joe’s back to St.Louis, they are positive about the response.

The Potts are expecting to recapture the family segment of the market, by extending the familiar experience that they had with the brand in the past years, before the foreclosure of the brand from their hometown.

“When we heard the St. Louis location was closing, it was heartbreaking,” Heather Potts said. “Lunches with our kids after early dismissals from school, countless memories from birthday parties at Happy Joe’s – all of those traditions were gone, so we wanted to do something about it.”

This opportunity with Happy Joe’s has brought the Potts family closer to their dream of owning their own business. With Travis Potts being a U.S. Army Veteran, the franchise also provided them with a veteran discount to save $10,000 off their franchise fee. Currently, Travis is an IT Professional, while Heather works in Finance at Bayer. 

The goal is to look for the best location in town for the franchise’s grand opening. Happy Joe’s has a location in the suburbs of St. Peters and is planning to open a brand new location within the St. Louis area by the first quarter of 2023.

Tom Sacco is the Happy Joe’s CEO and Chief Happiness Officer. “Heather and Travis are the perfect pair to bring Happy Joe’s back to St. Louis,” Sacco said. “They know and love our brand, are passionate about running a good business, and, having grown up in the area, have deep roots in the community. We’re incredibly excited to work with them to bring the nostalgia and fun of Happy Joe’s back to the Lou.”

The brand is looking forward to taking franchisees like Travis and Heather on board for further expansions projected in the near future. 


About Happy Joe’s Pizza & Ice cream:

Happy Joe’s Pizza & Ice cream dates back to 1972 when Joe Whitty of North Dakota planned for the business and set out to be one of the most recognized brands in the Midwest. They offer signature pizzas, creative sandwiches, kinds of pasta, and a selected range of ice cream every day.

The company continues to be involved with Junior Achievement, Partners in Education, and The Handicapped Development Center. Annually the company sponsors students from local schools to discuss world events, what’s going on in the classrooms, how to be good and contributing citizens in the community, and anything else the students wish to discuss. The Upper Midwest has a mark left because of Joe Whitty whose legacy continues to make a difference in the lives of young people.

To Know More About the Franchise Opportunities with Happy Joe’s visit here: Franchising – Happy Joe’s (happyjoes.com)

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