Megan Margolis: A Visionary Franchise Development Executive

Megan Margolis
Megan Margolis

Megan Margolis is a seasoned franchise development executive with a distinguished career spanning over two decades. Her strategic, action-oriented approach and extensive experience in global consumer products and brand management have positioned her as a leader in the industry. Throughout her career, Megan has demonstrated an exceptional ability to identify and cultivate strategic partnerships across various sectors, including fashion, entertainment, gaming, and more. Her work with Fortune 500 companies and leading entertainment studios underscores her expertise and influence in the field.

A Track Record of Success

Megan’s career began at DIC Entertainment, where she spent two years in product development from 2004 to 2006. She then moved to MGM Home Entertainment, continuing her focus on product development until late 2004. These early roles provided her with a solid foundation in the entertainment industry, which she would later leverage in her career.

In 2007, Megan joined Mattel, Inc., marking the beginning of a significant 14-year tenure with the toy industry giant. She initially served as a Licensing Associate in Licensing Acquisitions, overseeing the royalty-free inbound licensing portfolio for the vehicles business and supporting senior management in acquiring and negotiating key licenses for Hot Wheels, Barbie, Dolls, and Games. This role set the stage for her progression within the company.

Rising Through the Ranks at Mattel

Megan’s capabilities quickly became evident, leading to her promotion to Associate Manager of Licensing Acquisitions in 2009. Over the next four years, she managed the acquisition, mediation, and supervision of licensed portfolios for Barbie, Games, and the vehicle businesses. Her strategic insights and negotiation skills were crucial in securing valuable partnerships and expanding Mattel’s brand portfolio.

In 2013, Megan was promoted to Manager, Licensing Acquisitions. She led the procurement and oversight of licensed portfolios for Barbie, Games, talent, and tech innovation brands. Her innovative approach and keen market understanding enabled Mattel to enhance its product offerings and maintain its competitive edge.

By 2017, Megan had ascended to the role of Senior Manager, Strategic Partnerships and Global Licensing. For the next four years, she oversaw the acquisition, negotiation, and daily management of licensed properties for Mattel’s power brands, including Barbie, Hot Wheels, Mega, Fisher-Price, American Girl, and UNO. Her leadership in this role was instrumental in driving growth and strengthening Mattel’s market position.

Expanding Horizons with Instant Brands and Beyond

In 2021, Megan transitioned to Instant Brands as a Director Licensing Acquisitions Consultant. In this capacity, she managed licensed and strategic partnerships across the Instant Brand portfolio, which includes renowned names like Pyrex, Snapware, Corelle, and Instant Pot. Her expertise in licensing and brand strategy was pivotal in broadening Instant Brands’ market reach and enhancing its brand value.

Following her success with Instant Brands, Megan took on a role as a Business Development Consultant at Wind Sun Sky Entertainment/Skybound North Entertainment. From 2021 to 2022, she sourced new creator-driven content for development across multiple platforms and crafted a strategic vision for a new platform of live interactive animated theater. This role highlighted her ability to innovate and adapt to emerging trends in entertainment and media.

Leadership at Wizards of the Coast

Since 2022, Megan has been serving as the Senior Business Development Manager, Global Brand Strategy and Marketing at Wizards of the Coast. In this role, she leads the co-brand partnership strategy and execution for Magic: The Gathering’s Universes Beyond sub-brand and the direct-to-consumer native product line, Secret Lair Drop Series. Her strategic vision and execution skills have been crucial in expanding the brand’s footprint and engaging a diverse audience.

Educational Background

Megan’s academic credentials further underscore her expertise. She holds a Bachelor of Science in Retail, Marketing, and Fashion Design from Syracuse University’s Martin J. Whitman School of Management. Additionally, she has a background in Visual Communication from the Fashion Institute of Design & Merchandising (FIDM). This blend of education in retail, marketing, fashion design, and visual communication has equipped her with a unique perspective and a comprehensive understanding of consumer behavior and brand management.

A Strategic Visionary

Megan Margolis’ career is marked by her strategic vision, innovative approach, and ability to forge impactful partnerships. Her extensive experience with leading brands and her role in developing new platforms and content demonstrates her versatility and commitment to excellence. As a franchise development executive, Megan continues to shape the industry, driving growth and success for the brands she represents. Her journey is a testament to her dedication, expertise, and unwavering passion for the field.

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