Headquartered in Southern California, The Habit Burger Grill has agreed to a Franchise Area Development Agreement with seasoned businessman Stan Singh. Singh has acquired five eateries in South Riverside County, California, and intends to launch eight more. Singh has strong restaurant management and ownership track record with over 25 eateries under his belt in Southern California. In South Riverside County, he’s launching a development strategy to up the ante on handmade burgers. The Habit Burger Grill chargrills its burgers over an open flame and provides many other handmade menu items.
Stan’s extensive restaurant expertise and knowledge of the local community, along with The Habit Burger Grill’s technical and operational capabilities, position us for rapid development in South Riverside County. The momentum our Brand has built over the last year is proof of what we can do to improve our business strategy and franchisee support system. We’re ecstatic to see it come to existence, thanks to our collaboration with Stan.
The Habit Burger Grill, which is funded by Yum! Brands, focuses on digital creativity and technical ingenuity to provide tech-enhanced services and an all-access digital consumer experience. Entrepreneurs may choose from various real estate options, including drive-thru and endcap buildouts, thanks to the Brand’s adaptable footprint. In addition to this Franchise Area Development Agreement, the 300-restaurant chain recently revealed the other regions it would focus on for future franchise expansion. It is moving forward with its expansion ambitions in the United States, with objectives set for key Southeastern and East Coast areas.
The Habit Burger Grill has built a reputable image for its award-winning Charburger and positioning, inviting California vibe since its founding in 1969. Fresh salads, handmade sandwiches, and a novel spin on standard sides such as tempura green beans, sweet potato, french fries, and onion rings set The Habit Burger Grill to stand unique compared to its competitors in the fast-casual sector, in addition to the iconic Charburger. Entrees include line-caught, sushi-grade ahi tuna, fresh chicken, and grilled tenderloin steak, among other things. The Habit Difference is built on the distinctiveness of its chargrilling over an open flame, in addition to the emphasis on handcrafted menu items.
The company invites interested franchisees that want to be a part of the expanding franchise industry at The Habit Burger Grill franchisee. They should have an entrepreneurial mindset and a passion for the Brand and proven business expertise in restaurant operations, devoted resources and infrastructure, and the capacity to source real estate and construction. Candidates should also have sufficient liquid cash to open several restaurants throughout a broad area and, preferably, live and work in the market they want to expand.
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