Influencer marketing is a highly successful method of connecting with community members relevant to your franchise business. In the last several years, the growth of influencer marketing has proven to be very successful with world-class franchise marketing professionals. It is hands down one of the most effective ways to increase brand awareness, further prompting sales.
Top Franchise Influencer Marketing Trends for 2022
It is your turn to start drafting a strategy.
Trend 1: Videos for Franchise Influencer Marketing
Video is a great medium for influencer marketing since the influencer is speaking directly to their fans. Live videos are even better because they provide your campaign with an unexpected twist. And you should be able to use videos across social media platforms just by adjusting sizes, which should not cost you extra.
Trend 2: Instagram for Franchise Influencer Marketing
Instagram, now a wholly-owned subsidiary of Meta, is constantly expanding due to its rich, engaging, and intriguing visual features. It is already a haven of influencers for your franchise business promotion. You can sign a deal with top Instagram influencers to create Reels for your business for local and international marketing.
Trend 3: Cancel Stock, Create Authentic Content
Content authenticity is at the heart of your influencer marketing success. It has to be a rich amalgamation of visuals, copywriting, and the subject of sales. Investing in stock videos would not reap as good results as creating authentic content because people are done with scripts.
Trend 4: Leverage User-Generated Content for Marketing
User-generated Content (UGC) performs exceptionally well on social media platforms. Many franchise businesses are beginning to integrate influencer material into all aspects of their marketing strategy, including advertising campaigns, email campaigns, and product display pages. Want to know how can you have UGC content? Read it here.
Trend 5: Engage Local Artists and Bloggers
This is not new but very much underutilized. If you are a franchise owner of a local patisserie, you need local search engine activation and activation of local curiosity. Engaging local talent with your brand helps paint your brand in the best light, have these artists entertain your customers, and bloggers answer search engine queries recommending your store all over the Internet.
Trend 6: Charity is the Biggest Influencer
There is no better way to brand your franchise business than engaging in some purposeful and growth-oriented charity. Reserve employment for youth from rehabilitation centers, train them, have them generate income for themselves and your business, and then celebrate them. Work closely and identify talent to train them as your marketing professional who can be your advisor for social success.
There are 101 ways to go for franchise influencer marketing. The ideas discussed here are only a few of the best strategies. Sometimes, you need to get started, and you pick up many ground-level strategies as you advance with your franchise influencer marketing program.