Big Move: Location3 Hires Three Franchise Marketing Experts

Franchise Marketing
  • Post author:
  • Post category:News

Location3, a digital firm recognized for integrating strategic planning with local execution, has added three seasoned franchise marketing executives to its expanding staff, continuing an outstanding growth trajectory. Ted Asbury (who previously worked for Arby’s, The Honey Baked Ham Company, and Lynx Franchising) has been hired as Executive Vice President of Franchise Strategy. Meanwhile, Drue Townsend (previously a part of FASTSIGNS International, Brice Foods) has joined the company as a fractional Franchising Brand Strategist.

On the other hand, Vera Shafiq (ex-employee of College Hunks Hauling Junk & Moving) is recruited as Senior Director of Digital Strategy at Location3. The three new recruits contribute a whopping 50 years of franchise marketing experience to an organization that has previously shown its worth in franchise marketing on behalf of hundreds of multi-unit companies and thousands of franchisees since 2008.

The decision to recruit new people comes with substantial improvements to the agency’s local marketing software, LOCALACT, over the last 18 months, including many new feature launches for existing customers and improved technological compatibility on the backend. LOCALACT has progressed to see rapid expansion in customer satisfaction and monthly investment value, further establishing Location3 as a pioneer in the franchise marketing segment, despite the range of marketing, functional, and financial challenges faced by franchisors and franchisees during the pandemic.

Crystal Ware, Location3’s Managing Director, stated in the press release, “We’re ecstatic to welcome Ted, Vera, and Drue to our company and to benefit from their significant franchising expertise as we move forward.” Ware is highly optimistic about the company’s potential for sustainable development in the months and years ahead, thanks to their understanding of the industry and the company’s target market and the continuous investments Location3 is making in our LOCALACT tech stack. Crystal Ware plays a bigger role in assisting Location3 in developing its strategic vision for the next five years and beyond.

Retail, eateries, academia, financial services, medical sector, hospitality, service-based companies, and more are among the industries where Location3 handles enterprise and local digital marketing campaigns for multi-unit brands. Location3 is a digital franchise marketing agency that specializes in combining business strategy with local implementation. They are the strategic marketing communications partner of the world’s most famous multi-unit brands and franchise systems, founded in 1999.

LOCALACT, Location3’s local marketing venture, offers franchisees and entrepreneurs the resources they need to promote online and track marketing results. Their “People + Platform” concept combines in-house strategic expertise with the latest infrastructure to maximize digital marketing efficiency. Source