Phenix Salon Suites Expands Its Footprint in Sarasota, Florida

Phoenix Salon Suites
Phoenix Salon Suites

Sarasota, Florida, welcomed the newest addition to its business landscape in early September as Phenix Salon Suites opened its doors. Phenix Salon Suites, the world’s leading salon suite franchise, has been making significant strides, and the latest location in Sarasota is no exception. The salon suite, situated within the Fruitville Commons at 6405 Initiative Blvd, is locally owned and operated by Robert Armstrong, an experienced multi-brand operator.

The new location in Fruitville Commons boasts 33 individual salon suites and has seen substantial demand, with 80% of the suites already occupied. This expansion offers lifestyle professionals in the Lakewood Ranch area the opportunity to operate their businesses from a prime, well-located space. Robert Armstrong, with his diverse professional background, brings his expertise to the franchise. His experience spans from military service to extensive operations management with other concepts, including Deka Lash. Armstrong aims to support local lifestyle professionals by providing them with the resources they need to thrive.

Phenix Salon Suites, known for its recession-resistant business model, has been an appealing choice for Robert Armstrong. He recognized the growing community of lifestyle professionals in Sarasota and saw Phenix Salon Suites as the perfect platform to foster a culture of growth among local entrepreneurs. Armstrong is excited about the opportunity to provide Sarasota and Lakewood Ranch with a space where professionals can run their businesses and pursue their passions.

Phenix Salon Suites has been experiencing remarkable growth both nationally and internationally. It solidified its status as a top franchise by being named the #1 salon suite franchise in its category in Entrepreneur magazine’s annual Franchise 500 list earlier this year.

The Phenix Salon Suites concept offers luxurious, spacious salon suites for independent salon and lifestyle professionals to rent on a month-to-month basis, empowering them to become their own bosses. Each suite comes equipped with upscale amenities, including a styling chair, shampoo chair, two cabinets, a hair dryer, and a shampoo bowl that hooks directly onto the sink. These essentials fulfill the basic needs of professionals while allowing them the flexibility to customize their suites, set their own hours, and operate their businesses independently.

While no prior salon experience is necessary to join Phenix Salon Suites as a franchisee, the most successful candidates often possess a working knowledge of commercial real estate, general business experience, and the financial capacity to invest $300,000 or more. Financing options are available through lending partners to support aspiring franchisees in achieving their business goals.

To learn more about the franchise opportunities offered by Phenix Salon Suites, you can visit their website at

About Phenix Salon Suites

Phenix Salon Suites, a California-based salon suite franchise, offers an innovative concept where salon and lifestyle professionals can operate their own businesses in private salon suites within a larger, strategically located salon. The brand, which was founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, does not sell haircuts. Instead, it licenses individualized suites so that professionals can service their clients in a secure and private environment. The concept has revolutionized the salon industry, and Phenix Salon Suites began franchising in 2012. Today, the franchise has over 365 salons across 33 states, with plans for continued international expansion. The brand’s consistent recognition on Entrepreneur’s Franchise Top 500 list for ten years running highlights its industry leadership. With franchise opportunities available in key markets throughout the United States, Phenix Salon Suites is an appealing option for prospective franchisees. For more information on franchising with Phenix Salon Suites, please visit

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