Right at Home, the international in-home senior care company with 26 years of experience, 50,000 caregivers, and more than 650 sites worldwide, redefines senior care by pursuing its brand objective of “being the navigator of the aging process.” Right at Home is on a drive to strengthen the brand’s mission by filling all of its 350+ open territories in the United States by 2022.
Jen Chaney, vice president of franchise development at Right at Home, explained that the brand does not target a specific area or region; rather, because the brand is backed by 26 years of success and is rapidly expanding with franchisees in all areas, Right at Home encourages any prospective franchisee to inquire about a region of interest and determine if it is available.
Jen Chaney reports that they have markets and coverage throughout the United States. Our network has no significant gaps; market coverage is excellent. However, they still have over 350 profitable areas available around the United States. Therefore, anyone reading this is encouraged to inquire only to determine whether you have a specific market in which they wish to franchise. Chaney and his team will conduct the study, and if that particular market is not available, they will assist in locating a nearby market.
Chaney continues by stating that while all of the brand’s marketplaces are thriving, the Southeastern states are the most popular, as many retirees seek warmer climates and laid-back lifestyles. According to Chaney, Florida has seen the most activity based on its success over the last couple of years. They’ve sold several territories in Florida, and there have been numerous selling prospects. Nonetheless, they retain a big territory and would welcome the opportunity to sell in the state of Florida. Florida has been a hotbed of activity for them.
In 2020 and 2021, Right at Home not only survived the pandemic but came out stronger than ever, exceeding growth goals by 40%. Given that momentum, Chaney is “incredibly excited for 2022.” They had a record number of new franchise owners joining the system last year, and they haven’t seen growth like this since 2016. “It’s been an awesome year for Right at Home as far as growth, planting new flags, welcoming new franchisees into our system, and watching existing franchisees expand.”
Chaney reports that the franchise is ready to relaunch its marketing efforts to spread the word about the Right at the Home offer. Furthermore, the brand’s referral programme has resulted in a significant increase in new franchise inquiries.
Chaney has stressed the importance of their referral programme as a significant source of new franchisees. In 2021, the brand had several existing franchisees suggest friends and relatives to franchise ownership. They anticipate seeing a similar amount in 2022, which Chaney believes speaks volumes about their brand and franchise owners.
Right at Home was founded in 1995 to provide in-home care to seniors and persons with disabilities who wish to live freely. The majority of Right at Home offices are independently owned and run, and all caregiving staff is personally employed and supervised. Before entering a client’s house, each caregiver is thoroughly checked, trained, and bonded/insured. Right at Home’s global headquarters are in Omaha, Nebraska, and the company has more than 650 franchise locations around the United States and seven other countries. Visit https://rightathomefranchise.com/ for more information about franchising with Right at Home.
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