The Vitamin Shoppe: is Welcommed by the farm reportly seat

New Location for The Vitamin Shoppe: Valparaiso, Indiana
New Location for The Vitamin Shoppe: Valparaiso, Indiana

In Valparaiso, Indiana, The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, has opened its first-ever new franchise site. Senior corporate executives and franchise owners Rick and Rochelle Cantrell attended the store’s grand opening ceremony on February 2.

The opening of the new location is an important turning point for an expanding franchise program, the first of its type in The Vitamin Shoppe’s 46-year history. This program will spread the brand into a number of new areas around the country. In addition to Valparaiso, the company plans to open 12 or more stores in 2023. As of this writing, 58 franchise areas have been inked by the company with 15 franchise partners.

The following new franchise store is situated in the and is anticipated to debut later this spring. 

The Franchise 500®, the most thorough franchise ranking in the market, published by Entrepreneur magazine last month named The Vitamin Shoppe as one of the top 500 franchises. A coveted accolade in the franchise sector is the 44th annual Entrepreneur Franchise 500®. The Vitamin Shoppe is listed in the 2023 Franchise 500®, which is regarded as a priceless resource for prospective franchisees due to its exceptional success in areas including unit growth, financial strength and stability, and brand power.

Additionally, in October 2022, The Vitamin Shoppe broke into the Top 100 Franchise Times’ listing of the Top 500 U.S.-based franchise systems.

Franchise partners have the opportunity to leverage the trusted quality of The Vitamin Shoppe brand and its unparalleled expertise in the fast-growing health and wellness sector. Since its founding in 1977, The Vitamin Shoppe has grown into the premiere global destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness. 

The Vitamin Shoppe has the widest selection of vitamins, supplements, and sports nutrition products available in retail in the United States. Its portfolio of proprietary brands, which includes The Vitamin Shoppe®, Vthrive The Vitamin ShoppeTM, BodyTech®, BodyTech® Elite, fitfactorTM, fit factor KETOTM, plnt®, ProBioCare®, True Athlete®, and TrueYouTM, includes national brands as well as growing proprietary brand portfolios.

The community in Valparaiso now has easy access to this wide range of health and wellness options thanks to the new store, which is situated at 1805 E. Lincolnway. The team of extremely qualified Health Enthusiast workers at the store can offer professional advice on the best items for each customer’s unique wellness objectives. Additionally, customers can benefit from features like same-day Instacart delivery, curbside pickup, smartphone checkout in-store, free virtual one-on-one nutritionist consultations, and The Vitamin Shoppe’s Healthy Awards loyalty programme for quick cash-back rewards.

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