Jennifer LoBianco Winning the Game in Franchise Marketing

Jennifer LoBianco Winning the Game in Franchise Marketing
Jennifer LoBianco Winning the Game in Franchise Marketing

Jennifer LoBianco from New York City is a seasoned Marketing Executive and specializes as a Brand Marketing Strategist and Franchise Marketing Expert. 

Jennifer attended Seton Hall University pursuing a Master in business Administration with Marketing and she has been associated with The College of New Jersey where she pursued Law and Justice. At the beginning of her career, Jennifer joined Century 21, a global real estate franchise brand as the Regional Marketing Manager. She had the opportunity to develop and hone her skills in the field by directing co-op marketing for Broker Councils in twelve Southeast U.S. states. In the span of five years that Jennifer devoted to Century 21, she has played multiple executive roles. From being the Regional Marketing Manager, she climbed up the hierarchy to become the Director of Advertising. It was under Jennifer’s supervision that the brand collaborated with promotions and public reputation teams to deliver premier media and event sponsorships with Major League Baseball, Cal Ripken Jr., and the Ladies Professional Golf Association. She also directed high-profile national TV, radio, and print campaign media.

Jennifer had a brief association with Cheaptickets Travel (now part of Expedia) as the Director of Marketing. Within this short tenure, Jennifer has extensively worked in the digital arena deepening the company’s online presence by actively using online advertising tactics. 

During her association with St.Jaques Marketing as the Vice President of Client Strategy, Jennifer has worked with leading brands like YUM! Donatos, Kiddie Academy, Jack in the Box, Meineke, ADP, and T-Mobile. With St. Jaques Marketing, she not only managed the strategic planning and management for the clients but also led a team for franchise development and consumer advertising projects. 

By the end of 2009, Jennifer LoBianco co-founded a marketing firm under the name 8fold, LLC headquartered in Morristown New Jersey. The company earned great appreciation and recognition such as the AVA Digital Award.

Further, Jennifer was positioned as the Chief Marketing Officer with American Financial Resources for a tenure of two years. Her early years of experience and dedication in the field of marketing put Jennifer in her strongest suit. Jennifer brought about the use of Artificial Intelligence aiming at more effective marketing strategies. 

Prior to her appointment as the Senior Vice President of Marketing at Best Life Brands, Jennifer played the role of Chief Marketing Officer at Huntington Leaning Centre until the second quarter of the year 2020. 

With her experience and striking possession of rich knowledge in the marketing field of business, Jennifer successfully landed the position of Vice Presdient of Marketing with Best Life Brands.

Best Life Brands is focused on helping people live their best lives.

Jennifer’s continuous efforts, ground-breaking strategies, and creative pursuits have been recognized by Entrepreneur Media. Jennifer LoBianco was listed in the Top 50 Franchise CMO Gamechangers. The Best Life Brands has also provided a token of appreciation by mentioning, “In her first year with Best Life Brands,  She brought in guidance and experience along with technology across four brands in our portfolio, which has received rave reviews from the franchisees her team supports.”

Apart from being an excellent Marketer, Jennifer LoBianco acts as a Mentor and Advisory Council Member at Buccino Leadership Institute at Seton Hall University and Actively participates as a Panelist in various renowned platforms, IFA, and other franchise events.


Liked what you read? Follow us on Linkedin.

Want your franchise news to be covered? Send your Press Release.