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Slim Chickens announced its maiden opening at Cheshire oaks, United Kingdom’s location before the world got into 2023. Apart from the major international expansions, the rapid growth of the brand has given astonishing results. Boparan Restaurant Group (BRG) will be leading the charge.
The brand in concern is a leading dine-in and drive-thru fast casual franchise under the better-chicken segment. The brand has over 200 locations in the United States and the United Kingdom. The brand’s popularity can be measured through the 1100 units under development.
Jackie Lobdell has spoken highly of Boparan Restaurant Groups’ consistent dedication to the Slim chickens brand Vice President of Franchise Development at Slim Chickens. Appreciating the work done right by BRG, the Vice President mentioned, “Our partnership with Boparan Restaurant Group has played a momentous role in our expansion in the United Kingdom and we are so appreciative to work with such a faithful and ambitious group. They are a classic example of the type of operating groups we are seeking to connect with in our ongoing expansion efforts nationally as well as internationally.”
The fan base of the brand is referred to as the ‘Slimthusiasts’. The cook-to-order policy adapted to multi-unit franchising has fetched numerous customers that come back for more.
With its premium fare and 17 in-house dipping sauces, the brand built a name for itself in the “better-chicken” market by enabling consumers to experience various flavor profiles at each visit. Its menu is more extensive than that of many of its sector rivals, featuring chicken tenders, salads, sandwiches, chicken and waffles, chicken wings, and specialty sides. The airy, welcoming design of Slim Chickens restaurants and their contemporary southern aesthetic also connect to the brand’s core values of hospitality.
The excellent markets that are open to multi-unit development, the committed leadership team, and the top-notch franchisee support system set apart Slim Chickens’ franchise opportunity. As Slim Chickens grows, it offers franchising opportunities to qualified, experienced, and enthusiastic multi-unit organizations wishing to diversify their business into a vibrant market.
To know more about franchising opportunities, visit here: Slim Chickens | Tenders, Wings, Sandwiches & House Sauces (more…)