Empower Brands Partners with Curious Jane

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In a strategic move aimed at bolstering consumer engagement and brand visibility, Empower Brands, a dynamic franchise platform headquartered in Richmond, Virginia, has enlisted the expertise of Curious Jane to spearhead consumer marketing campaigns for three of its prominent residential brands: Archadeck Outdoor Living, Conserva Irrigation, and Outdoor Lighting Perspectives. This collaborative effort will see Curious Jane leveraging its innovative creative strategies and implementing targeted paid media campaigns to amplify brand narratives and drive consumer engagement.

Empower Brands CEO, Scott Zide, expressed enthusiasm about the collaboration, stating, “We look forward to collaborating with Curious Jane to further enhance the marketing program for Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. We are confident Curious Jane’s powerful creative and paid media strategies will help us tell the story of our brands beautifully.”

All three residential brands boast national recognition and have consistently ranked on prestigious lists such as Entrepreneur magazine’s Franchise 500. Conserva Irrigation, in particular, has been recognized on the Inc. 5000 list of fastest-growing brands in America multiple times, underscoring its industry-leading status and rapid growth trajectory.

Founded in 1980, Archadeck Outdoor Living has established 86 locations nationwide, while Conserva Irrigation, founded in 2010, has expanded to 195 locations. Outdoor Lighting Perspectives, with its inception in 1995, has grown to encompass 126 locations, reflecting the widespread appeal and market dominance of Empower Brands’ residential service offerings.

Lora Kellogg, CFE, President, and CEO of Curious Jane, expressed enthusiasm about the partnership, stating, “We are excited to work alongside Empower Brands to raise awareness of their awesome brands and the outstanding products and services they provide to their customers.”

Empower Brands CEO, Scott Zide, expressed optimism about the collaboration, affirming, “We are excited to join forces with Curious Jane to elevate the marketing endeavors for Archadeck, Conserva Irrigation, and Outdoor Lighting Perspectives. We trust that Curious Jane’s expertise in creative storytelling and strategic media placement will enable us to effectively showcase the essence of our brands.”

Based in Lakeland, Florida, Curious Jane has a proven track record of success, working with esteemed national franchise clients across various industries, including Kumon North America, Neighborly Brands, Winmark, and WellBiz Brands, among others.

About Empower Brands:

Empower Brands, founded in 2022 through the integration of Lynx Franchising and Outdoor Living Brands, is a leading franchise platform encompassing 10 industry-leading brands across commercial and residential services. From JAN-PRO to Conserva Irrigation, Empower Brands is committed to delivering the highest quality products and services while empowering its franchise owners to achieve their own success. As a portfolio company of MidOcean Partners, Empower Brands continues to drive growth and innovation in the franchise industry. For more information, visit EmpowerFranchising.com.

The strategic partnership between Empower Brands and Curious Jane represents a synergistic collaboration aimed at elevating consumer awareness and engagement for Empower Brands’ esteemed residential service offerings. Through innovative marketing strategies and a shared commitment to excellence, both entities are poised to drive growth and foster lasting connections with consumers nationwide.