XP League, a part of Unleashed Brands, the youth enrichment growth-focused platform, has been ranked as one of the top new and emerging franchises of 2023 by Entrepreneur magazine. The list includes the strongest companies that have begun offering franchise opportunities since 2018. XP League was ranked at No. 97 out of 150 brands that were included on the list. The brand offers the first-to-market youth esports league franchise that bridges the gap between conventional youth athletics and competitive esports.
The recognition is a significant achievement for XP League, which has been in operation for only three years. According to Jay Melamed, XP League Brand President, the award is a reflection of the hard work of the franchisees, leadership teams, and employees who are committed to providing top-notch and effective esports experiences to youth across the nation. The brand is excited to reach more milestones in 2023.
To make it onto the 2023 list, companies must have been offering a franchise opportunity for five years or less and were evaluated using various data points such as unit growth, startup costs and fees, training, and support, the parent company’s financial stability, and brand strength. XP League’s inclusion on the list is a testament to the company’s early success with building the best-in-class esports experience for youth.
XP League’s nine-week seasonal program includes one practice and one match a week. Each team is led by a coach who focuses on teaching resiliency, teamwork, and sportsmanship in addition to gaming skills. By integrating these values into the core format of its programming, XP League has become a top choice for families and entrepreneurs when it comes to youth esports.
Since launching in 2020, XP League is growing rapidly throughout the United States with more than 40 franchised locations. The brand is always looking for entrepreneurs to fulfill its mission. Those interested in XP League franchise opportunities can visit franchise.xpleague.com.
About Unleashed Brands:
Unleashed Brands currently includes portfolio brands such as Urban Air, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts. The company was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. The company’s mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be.
XP League‘s recognition as a top franchise is a reflection of the growth and potential of the esports industry. Esports has become increasingly popular among youth, and XP League’s unique approach to bridging the gap between conventional youth athletics and competitive esports is clearly resonating with parents and entrepreneurs. The brand’s focus on teaching resiliency, teamwork, and sportsmanship in addition to gaming skills is something that sets it apart from other esports leagues.
The franchise’s success is also a reflection of the growing demand for youth enrichment programs. Parents are increasingly looking for programs that offer their children opportunities to learn, play, and grow in new and innovative ways. XP League’s approach to esports is a perfect fit for this trend, and the brand’s rapid growth is a clear indication that it is meeting a significant need in the marketplace.
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