The animation of a digital restaurant equipped with virtual kiosks will be incorporated into Bareburger’s virtual brand strategy in the future. On that topic, digital solutions platform Lunchbox launched the auction of the company’s first-ever NFT restaurant. The nonfungible token—represented in this case by a computer animation of a walk-through fast-food restaurant—was auctioned off on OpenSea with all proceeds benefiting a nonprofit that assists underprivileged businesses.
The NFT restaurant was sold for an undisclosed sum to Lunchbox’s partner, 35-unit casual-dining chain Bareburger (which is also where Lunchbox founder Nabeel Alamgir began his career in the food industry). This is not a one-off attempt by Lunchbox to cash in on a craze; this is the company’s first entry into metaverse: a network of three-dimensional virtual worlds centered on social interaction. It is frequently depicted in futurism and science fiction as a potential iteration of the Internet as a single, worldwide virtual environment made possible by the usage of virtual and augmented reality headgear.
According to Nabeel Alamgir, the NFT virtual restaurant is an entirely new concept designed for restaurant businesses interested in participating in the metaverse. Brands like Bareburger are constantly looking for new and innovative ways to connect with their customers. A conventional virtual restaurant works exclusively online and is synonymous with third-party delivery services like Grubhub and Uber Eats.
So, what will Bareburger do in his capacity as owner of Lunchbox’s NFT? Because the animation for the digital restaurant is already complete with virtual kiosks, Bareburger will integrate the VR restaurant into its portfolio of virtual restaurants, which currently includes a digital-only chicken brand called the Naked Bird.
Euripides Pelekanos, CEO of Bareburger, stated that while they have never shied away from technology, the metaverse enables them to connect with their visitors in ways that no other technology has in the past. Lunchbox’s virtual restaurant enables them to promote their offerings in the metaverse’s ever-evolving digital neighborhoods and communities, which they were eager to join. They are currently reimagining the virtual diner as something familiar and literally out of this world.
This is not the first time Lunchbox will venture into the metaverse. Alamgir stated that he meets with a select number of Lunchbox clients to discuss novel ways to immerse visitors in a virtual environment and elevate digital ordering to a new level. Any restaurant can purchase Lunchbox’s virtual restaurant NFT and incorporate it into their digital portfolio.
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