A leading Mexican fast-casual concept signs an agreement with an experienced restaurant operator to expand to Southern Florida with 30 restaurants. QDOBA Mexican Eats ® (QDOBA), the largest franchise opportunity in the fast-casual Mexican market, announced today the signing of a multi-unit franchise development deal that will bring 30 units to North Dade, Broward, and Palm Beach Counties over the next decade.
Michael Guiffre has over two decades of leadership experience within the construction industry overseeing organization structure, customer relations, and development at the helm of the brand’s largest deal. Guiffre’s first venture into restaurant operations was with Dunkin’, where he was the operating partner for 10 locations and was recognized for the network’s performance which earned 13 million dollars annually.
The agreement comes as QDOBA charges into an aggressive growth phase. It aims to expand to 2,000 units through a mix of existing franchisees, adding more units, signing new franchise agreements, and continuing corporate development. Following 60 franchise commitments in 2021, the brand is already working with several experienced franchisee groups interested in developing into major markets for 2022.
According to Michael Guiffre, after his experience with Dunkin’, he searched for the best opportunity to rejoin the restaurant industry. In that search, QDOBA was the perfect option for him. Opening new locations will be a smooth process with various restaurant formats and selection sites. Michael is ready to hit the ground running and continue to grow QDOBA’s presence across Southern Florida.
Further differentiating itself, the QDOBA franchise has flexible footprint options that allow the brand to work well in various traditional and non-traditional venues. Franchisees are well-positioned for sustained success with several dayparts, broad consumer appeal, and a strong off-premises/catering business. Furthermore, QDOBA’s streamlined and efficient buildouts reduce development costs for its franchisees.
CDO at QDOBA Mexican Eats, Jim Sullivan, said that the deal is a tremendous step for QDOBA, and it further situates them as the key player in the Mexican fast-casual segment. He added that franchising with QDOBA allows operators to grow with a nationally recognized brand with great ROI and tremendous corporate support. This is an opportunity that is second to none, and new owners like Michael recognize that, adds Jim.
As QDOBA Mexican Eats continues to expand across the United States, it actively seeks suitable multi-unit and multi-segment groups with development strategy experience and a strong commitment to diversification through a daring concept. Visit https://www.qdobafranchise.com for extra information on the QDOBA franchise opportunity.
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