New Chief Marketing Officer Appointed by Build-A-Bear Workshop, Inc.

New Chief Marketing Officer Appointed by Build-A-Bear Workshop, Inc.
New Chief Marketing Officer Appointed by Build-A-Bear Workshop, Inc.

Julia Fitzgerald has been appointed as the new Chief Marketing Officer by Build-A-Bear Workshop, Inc. Ms. Fitzgerald will be a part of Build-A-Bear’s senior leadership team and report directly to the CEO. She will emphasize the company’s continued dedication to providing meaningful consumer engagement and experiences with the aim of fostering profitable growth through the strategic evolution of the business and monetization of the brand equity.

With a demonstrated track record of accelerating digital transformations and results, Ms. Fitzgerald provides more than 20 years of experience in developing and implementing marketing strategy, communications, and brand development. She has held top-level positions at Sylvan Learning, Sears, VTech, and Hallmark, and most recently held the post of Chief Marketing Officer at the American Lung Association. She has performed significant marketing roles in retail, toys, juvenile products, early education, and non-profit. She will oversee Build-A-Bear’s focus on brand communications, integrated marketing, public relations, creative services, and the company’s cause marketing initiatives in collaboration with the Build-A-Bear Foundation, its 501(c)3 nonprofit.

Build-A-Bear Workshop was established in St. Louis in 1997 and has been a part of innumerable life milestones for over 20 years. They run about 400 stores worldwide where customers can create and personalize furry friends, including company-owned locations in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom, and China, as well as franchise locations in Africa, Asia, Australia, Europe, Mexico, the Middle East, and China.

The Build-A-Bear Workshop experience exemplifies their dedication to redefining entertainment and retail. The concept is intended to inspire our guests’ imaginations and bring forth their creative sides.

They foster a culture that genuinely starts from the heart. They give the Build-A-Bear spirit and one-of-a-kind experiences to their Guests, one furry buddy at a time, from the enthusiasm the workers bring to work every day to their famous heart ceremony. It’s one of the reasons why Build-A-Bear Workshop has consistently been acknowledged as a desirable employer.

The organization has been adorned with various accolades and recognitions by

  • FORTUNE’s 100 Best Companies to Work For® and Great Place to Work® lists: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, and 2009.
  • 2017–2018 Great Place to Work® and FORTUNE’s Best Workplaces in Retail list
  • 2017–2015 Great Place to Work® and FORTUNE’s Best Workplaces for Women lists
  • The lists for the years 2017, 2016, and 2015 of Great Place to Work® and FORTUNE’s Best Workplaces for Millennials
  • The 2017–2015 lists of the Best Workplaces for Diversity by FORTUNE and Great Place to Work®
    Lists of the 2017 and 2016 Sunday Times 100 Best Companies to Work For
  • 2-Star Accreditation from Best Companies for our “outstanding” dedication to workplace engagement criteria

Julia Fitzgerald holds rich experience in the marketing segment. She has been associated with market leaders like Hallmark Cards, VTeach Electronics, Sylvan Learning, Thermos LLC, and American Lung Association.

Ms. Fitzgerald is one of the greatest assets to Build-A-Bear and the marketing fraternity.

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