Smashburger Opens New Location in Houston with Virtual Drive-Thru Design

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The first Virtual Drive-Thru for Smashburger has opened at the newest corporately owned location in Houston, Texas, the company stated. The Virtual Drive-Thru is an enhancement of the standard drive-thru experience that enables customers to conveniently make an order online or through the Smashburger app, pull through the designated parking lane, and then wait for a Smashburger team member to bring their meal to the vehicle. The Virtual Drive-Thru prototype, which was first unveiled at the start of 2022, along with Smashburger’s updated kitchen design, strengthens the company’s dedication to innovation and keeping up with the rising consumer demand for accessibility and convenience.

Smashburger’s Virtual Drive-Thru uses Curbit’s digital ordering platform, giving customers the option to track their orders precisely from beginning to end and to receive an accurate wait time for their orders. Technology promotes consumer happiness by decreasing wait times. The launch of the Virtual Drive-Thru gives a more frictionless experience in addition to streamlining operations. The Virtual Drive-Thru is additionally more environmentally friendly than the traditional drive-thru since it lessens traffic congestion and carbon emissions by cutting down on the time that consumers spend idle in their vehicles.

“Smashburger has always been dedicated to offering the finest experience to our customers. Due to this, we are excited to present our new prototype, which provides a more practical approach for our consumers to buy their preferred burgers. Smashburger wants to be where its consumers are, therefore the rise in mobile ordering has inspired us to create this innovative Virtual Drive-Thru concept, according to Carl Bachman, president of Smashburger. “We recognize that consumers seek convenience and quick service as a result of constantly changing eating patterns brought on by the epidemic. This structure offers both. By including this component, we give our franchisees greater site selection options and the confidence that visitor demand will always be satisfied.”

Smashburger is a burger chain that was established in 2007 in Denver, Colorado, and is renowned for its creative approach to making mouthwatering, premium burgers. Smashburger is always pushing the limits of what a burger can be, from the preparation of the burgers to the distinctive flavors they offer. The S’mac & Cheeseburger, a new limited-time offering from Smashburger, was unveiled in February. In addition, in January, the company added the popular Scorchin’ Hot Crispy Chicken Sandwich to the menu permanently.

With options including gluten-free buns and a current limited-time test of the Plant-Based Classic Smash Burger prepared with a jackfruit patty from Jack & Annie’s, Smashburger has also made major attempts to satisfy dietary constraints.