Cheryl Fletcher and Her Journey To Success In the Franchise Industry

You are currently viewing Cheryl Fletcher and Her Journey To Success In the Franchise Industry

Cheryl Fletcher’s about section on LinkedIn reads, “Extensive years of experience in the restaurant and franchise industry. Proven track record in leading cross-functional teams to take on new challenges and increase revenue growth and improve profitability.” Cheryl Fletcher is currently the Chief Development Officer at Tropical Smoothie Cafe.

Firstly, Cheryl Fletcher joined AFC Enterprises, Inc. as the Director of Investor Relations. She dedicated five years of her career to the company. Here, she led the Investor Relations programs where she communicated strategies and results to the investment community. Cheryl is a seasoned professional gifted with strategic thinking and financial acumen. AFC Enterproses Inc. or America’s Favourite Chicken Company, Inc. is the new parent company to Popeyes and Church’s chicken. AFC Entreprises Inc. was previously known as Al Copeland enterprises, Inc. until 1991.

Further, Cheryl became the Director of Development- Strategic Planning, and Finances for Popeyes Louisiana Kitchen, Inc.  In this position, Cheryl headed the franchise recruitment and real estate analytics team. In later years, she was appointed as the Vice Presdient of Development Strategic Planning. Cheryl spent about three years leading the franchise recruitment and looking after the development administrations.

Popeyes is a leading chicken quick-service restaurant spread across the states of the U.S. and the globe. Popeyes came into existence in the year 1972, in New Orleans. The company has 45 years of history and culinary traditions. Up against its competitors, Popeyes specializes in a New Orleans-style menu and features spicy chicken, chicken tenders, fried shrimp, and many other regional delicacies. 

In 2017, Cheryl Fletcher moved to Tropical Smoothie Cafe as the Vice President of Franchise Development Strategy. Leading the Real estate management and real estate analytics team, Cheryl made a mark with her rich background in the field. She delegated accelerated quality openings.

About Tropical Smoothie Cafe:

Tropical Smoothie Cafe is a giant in the fresh food and smoothies segment of restaurant undertakings. Prior to being a giant, Tropical Smoothie Cafe served its first smoothies out of a stand in Florida Beach. In 1993, the brand opened as a full-fledged cafe and started franchising in 1997. The first location for its franchised unit was in Tallahassee, Florida. As the company grew, a wide range of wholesome food options was added to its exquisite food menu. The year 2000 gave the brand the name ‘The Tropical Smoothie Cafe, as we know of today. 

In the present day, the brand has over one thousand franchised locations spread across 45 states in the U.S. 

The brand is looking forward to expansion with new and existing franchisees. To know more about the franchising with Tropical Smoothie Cafe, visit:

Meanwhile, Chery Fletcher climbed up the ladder of hierarchy as the Senior Vice President of Franchise Development. She headed the development team that looked after franchise sales and recruiting, real estate, design, and construction. Furthermore, with her dedication, she earned the company’s trust and thrived to become the Chief Development Officer. 

Cheryl’s core competencies are leadership skills, strategic thinking, and financial acumen. She is regarded for her best negotiation skills which put leverage on her likeability in the franchise world. 


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