Katin Keirstead: A Leader in Franchise Operations and Management

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Katin Keirstead is an accomplished professional with a diverse background in franchise operations, management, and leadership. With over 9 years of experience in the fitness industry and additional experience in education and massage therapy, Katin has demonstrated a consistent commitment to excellence and a passion for helping others succeed.

Fitness Industry Experience:

Katin’s career in the fitness industry began at Planet Fitness, where she held various leadership positions over the course of 9 years. She started as the Director of Operations Training, where she developed and delivered training programs to employees and franchisees. During her time as Senior Director of Franchise Operations and Systems, Katin played a key role in the success of franchise store development. She effectively led a diverse franchise operations team, ensuring success from the pre-opening stages through Grand Opening and beyond.

One of Katin’s notable achievements was navigating the challenges posed by the COVID-19 pandemic. She swiftly pivoted in the post-COVID landscape, recapturing 97% of the membership base in Q3 2021 and achieving an impressive 7.4% Same Store Sales for the franchise segment. Katin’s personalized approach to the member journey also contributed to the welcoming of first-time gym users, with 40% of new members in Q3 2021 being first-time gym-goers.

Katin also played a crucial role in transforming the operational training and development program at Planet Fitness, impacting over 30,000 team members. Her strategic vision and leadership in training, development, customer service, and operational excellence have undoubtedly contributed to the company’s ongoing success.

Education and Massage Therapy Background:

Before her tenure in the fitness industry, Katin Keirstead held various positions in the education and massage therapy fields.  She served as Campus Director, Director of Education, and Instructor at Seacoast Career School, where he coached and motivated faculty members to create engaging learning experiences. Katin was responsible for developing and delivering curricula for nationally accredited career development programs. Additionally, he conducted in-service pieces of training for faculty members and regional management teams.

Furthermore, Katin’s entrepreneurial spirit led him to own and operate “Back In Touch Massage & Skin Care,” where she served as the owner, lead massage therapist, and esthetician. This experience allowed her to gain valuable insights into business management and customer service.

Certifications and Education:

Katin Keirstead holds a Bachelor of Science in Business Management from Western Governors University, where she achieved an impressive GPA. She also earned a Muscular Therapy Certificate in Therapeutic Massage from Muscular Therapy Institute.

Additionally, Katin has pursued continuous professional development, obtaining the Certified Franchise Executive (CFE) designation from the International Franchise Association. She is also a Certified Coach, Trainer, and Speaker from The John Maxwell Team.

Volunteering and Community Involvement:

Beyond her professional achievements, Katin has shown a commitment to community service and volunteering. She served on the Board of Directors for FRIENDS OF LAFAYETTE HOUSE, a non-profit organization dedicated to supporting adults with developmental disabilities. Katin believes in promoting core values such as respect, empowerment, support, fun, integrity, and community participation to create a positive impact.

Recent Roles in Franchise Management:

In recent years, Katin Keirstead has continued to excel in the field of franchise management. She has held positions at prominent companies such as The Honey Baked Ham Company, LLC, FAT Brands Inc., and Inspire Brands. In these roles, Katin has been responsible for managing franchise administration, overseeing the execution and documentation of franchise agreements, and ensuring compliance with regulatory requirements. She has also played a key role in the development of new franchise agreements, transfers of ownership, and renewal processes.

Katin Keirstead’s impressive career trajectory reflects his passion for franchise operations, leadership, and supporting others’ success. From her early days in education and massage therapy to her current role as Vice President of Franchise Operations at Planet Fitness, Katin’s commitment to excellence and strategic vision have made a significant impact on the companies she has served. Through her dedication to community involvement and continuous professional development, Katin exemplifies the qualities of an exceptional leader in the franchise industry.

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