Terri Harof has carved a remarkable path in the franchise industry, showcasing a blend of strategic acumen, leadership prowess, and a passion for community engagement. With a Bachelor of Business Administration (B.B.A.) from Georgia State University, her journey began as Vice President of Marketing & Public Relations at 20First Hospitality / Hyatt Atlanta Perimeter at Villa Christina, where she honed her skills in strategic thinking and analytical prowess over eight years.
Terri Harof’s journey in the franchise industry is a testament to her strategic vision, leadership prowess, and unwavering dedication to fostering brand growth and community engagement. With over a decade of experience in franchise development and strategic planning, Terri has played instrumental roles in expanding renowned brands like Workout Anytime Franchising Systems, LLC and Shoney’s Restaurants domestically and internationally.
As the Director of Franchise Development at Workout Anytime Franchising Systems, LLC, Terri spearheaded strategic initiatives to drive market penetration and brand expansion. Her responsibilities included strategic department planning, franchisee qualification analysis, real estate modeling, and site selection. Terri’s leadership extended beyond strategic planning, as she managed and mentored a team of passionate individuals, fostering a culture of excellence and collaboration.
Terri’s expertise also encompassed legal aspects of franchise relationships, working closely with the legal team on development agreements, franchise agreements, defaults, terminations, and renewals. She facilitated franchise discovery events like Discovery Days, providing candidates with an opportunity to meet the executive team and explore the franchise opportunity firsthand. Terri’s hands-on approach involved nurturing relationships with every candidate from pre-qualification through signing day and beyond, ensuring a seamless transition into the franchise system.
Under Terri’s guidance, Workout Anytime Franchising Systems, LLC witnessed significant growth in franchise sales across new, pioneer, and core markets. Her strategic sales strategies, marketing collateral, and media plans directly contributed to the brand’s success and expansion.
Prior to her role at Workout Anytime, Terri served as Director of Franchise Development at Shoney’s Restaurants, where she exhibited the same strategic acumen and leadership excellence. Her responsibilities mirrored those at Workout Anytime, focusing on strategic planning, franchisee qualification analysis, and market penetration strategies.
Terri’s journey in the franchise industry is rooted in a solid foundation of education and experience. A Bachelor of Business Administration (B.B.A.) graduate from Georgia State University, Terri’s academic achievements were complemented by her involvement in extracurricular activities like theater, DJing for the university radio station, and serving as a Group Fitness Instructor.
In addition to her professional endeavors, Terri is recognized as a Top 100 Global Franchise Influencer, underscoring her impact and influence within the franchise community. Her commitment to community enrichment is further evidenced by her volunteer efforts as Event Director for the Shoney’s 5K Family Fun Run & Festival, supporting charitable causes and community initiatives.
Terri Harof’s journey in the franchise industry exemplifies resilience, innovation, and a steadfast commitment to driving business growth while making a positive impact on communities. Her strategic leadership and dedication to excellence continue to shape the landscape of the franchise industry, inspiring colleagues and aspiring entrepreneurs alike.
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