Multi-Unit Franchisee Vince Maffeo: A Successful Franchise Expert

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lyerVince Maffeo is a successful Multi-Unit Franchisee and the owner of Comfort Keepers Franchise units throughout California. Before the franchise’s success, Maffeo had established himself as a Sales and Marketing expert with about 15 years of experience.

In the current day, Maffeo has been able to bring two leading brands under one single roof- TruBlue Total House Care and Comfort Keepers. This has created a one-stop shop for the targetted audience of the age group 65 and above. This was made possible by viewing the alliance formed between the senior care company Comfort Keepers and Home repairs and maintenance experts TruBlue Total House Care Franchises. 

Maffeo’s proven franchise records are a value addition to TruBlue Total House Care Franchise. Vince Maffeo, with the TruBlue Alliance, aims at creating a one-stop value shop. The partnership will bring in a total package of care to seniors in all aspects. From assisting the elderly inside the house to taking care of the maintenance requirements of the house, All will be taken care of.

Maffeo believes that the addition of TruBlue will bring more convenience to the picture. Since the average age group of the clients at Comfort Keepers is between 80-83, the alliance is a value addition.

Maffeo kickstarted his career in Sales and Marketing, as the Marketing manager with TCI. He served in this position for about six years before switching to Abacus. Furthermore, As an Account Manager with Abacus, a division of DoubleClick, he spent only two years. 

Post this, Vince Maffeo joined as the Director of Marketing with Cox Communications. Cox Communications is an Atlanta-based company in the telecommunications industry. They provide broadband applications and services helping create smart homes and smart cities. In turn, they offer a more comfortable lifestyle, convenience, security, entertainment, and connectivity to the lives of their customers. 

In 2004, Vince Maffeo joined Comcast for a tenure of two years before switching. Comcast is a global media and technology company with three primary business segments: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is the largest video, high-speed internet, and phone provider in the United States. This service is carried out for residential customers under the brand Xfinity brand. NBCUniversal is global and operates news, entertainment, and sports cable network. Sky is one of Europe’s leading media and entertainment companies. They also operate the Sky News broadcast network.

Maffeo has served on the Corporate Board of the Non-Profit Organization, Big Brothers Big Sisters of the Gulf Coast for two years tenure. Further, he also independently consulted for Hands-on Video Relay Service for a shorter duration. 

Finally, to help his father with the Comfort Keepers Franchise, Vince Maffeo became the franchise expert that we look at today. Throughout California, Maffeo owns Comfort Keepers Unit. With the new developments with TruBlue Total House Care Franchise, Maffeo has agreed to open a new location in Modesto. 

TruBlue is the only national provider that specializes in Total House Care for the elderly which helps them stay in their homes longer. The franchise offers home safety assessments to ensure the best living environment, install safety bars in the bathtubs, clean the house, change air filters, handle emergency repairs, and many more. The franchise’s services extend ongoing help and support for seniors living at home.  Additionally, TruBlue’s recurring service offering allows seniors and busy families to stay on top of routine maintenance, offering a range of services that are scheduled throughout the year.

To know more about TruBlue Services- TruBlue Total House Care | Handyman services for seniors & busy adults (

To franchise with TruBlue Total House Care Senior & Handyman Franchise Opportunities (

Comfort Keepers is an in-home senior care unit that has ruled the elderly care industry for two decades. Founded in 1998, Comfort Keepers is headquartered in Irvine, California. The approach that the organization has imbibed starts with Interactive Caregiving and Elevating Human Spirit. This care is compassionate care that focuses on activating the mind, body, healthy habits, and a safe home environment. 

To know more about Comfort Keepers Services Franchise: Senior Care Franchise Opportunities | Comfort Keepers

Vince Maffeo has been a valuable addition to both franchises. He comes with proven records and high on-the-job knowledge. This makes him one of the most successful franchise owners.

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