Kate Weis and Her Success Story in Franchising Industry

Kate Weis and Her Success Story in Franchising Industry
Kate Weis and Her Success Story in Franchising Industry

Kate Weis is a successful marketing expert thriving in the franchising industry with 15 years of solid experience. Ms. Weis is a result-oriented professional with strong over-top people skills. She specializes in integrated marketing, budget management, number crunching, and innovations on the digital marketing front. Ms. Weis has been part of many global institutions throughout her splendid career.

Kate Weis has a wide spectrum of experience in sectors like publishing, advertising, as well as energy segment. From the start, Ms. Weis served as the Contracts Associate for Penguin Random House, a publishing company. For the matter, Penguin Random House is the world’s largest trade book publisher. The company has in its scope children’s and adult fiction and nonfiction print. They take care of the digital trade book publishing businesses of Penguin and Random House, widely popular in the U.S., U.K., Canada, Australia, New Zealand, India, and South Africa. The popular publishing house is headquartered in New York.

Post two years with the publishing house, Ms. Weis joined Ogilvy as the Account Executive and Saatchi & Saatchi. She managed global clients like IBM, HSBC, P&G, and companies of that stature. While Oglivy is an advertising company helping brands and businesses since 1948, Saatchi & Saatchi is a leader in global communication and advertising networks in over 67 countries. 

In BP, a leader in the energy sector, Ms. Weis flourished as a Marketing Expert. She joined as the Marketing Manager handling Digital Marketing and Loyalty for two years. She was then moved into the position of Marketing Manager. She led the team for Castrol’s Car care service brand, Castrol Premium Lube Express. Three years in the position and she headed the independent workshops division for the company.

For a brief tenure of a year and a half, Kate Weis served as the Senior Marketing Manager for Time Inc., headquartered in New York. Time Inc. Acquired by Meredith Corporation is a journalism brand. Meredith has been a leader in journalism for 115 years. They are the leader in creating content across media platforms and life stages in key consumer interest areas. 

Kate Weis joined Crunch Fitness group as the  Marketing Director for Franchise Business. Headquartered in New York, Crunch is on the run for leading the fitness franchise industry. Ms.Weis is known for her ability with people relations and management. This has made her thrive in the franchise industry. 

Ms. Weis was associated with the Corcoran Group leading the Franchise Marketing team as the Director. Corcoran real estate has been in operation since 1973. They have stood tall to the commitment to service, market expertise, neighborhood fluency, and professional integrity. Kate Weis as the Director, Franchise Brand Marketing, developed, implemented, and oversaw national and international programs enhancing the franchise brand.

Although the association was brief, there was a lot of value addition to The Corcoran Group from Ms. Weis’s stronghold of brand marketing. 

Currently, Ms.Weis is placed as the Vice President of Franchise Marketing for Crunch Fitness, in their New York Headquarters. 

Crunch is known for its solid track record with 400+ open locations and 1200+ franchise locations in the pipeline. Being in the list of low-investment franchises, Crunch has made it to the Entrepreneur’s Franchise 500 Fastest Growing Franchise and Top Global Franchise 2022. Crunch also offers the possibility of owning a  Crunch franchise. 

Ms. Weis is a graduate of the University of Delaware, with a specialization in communication and journalism. The value add that Kate Weis Brings into the franchising industry is commendable.

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