Franchising industry veteran Frank Gonzales has been hired as Vice President of Franchise Development for Sip Fresh, a new juice and beverage franchise concept. Having worked for well-known companies like Jamba Juice and Wetzel’s Pretzels for the past 25 years, Gonzales offers a wealth of restaurant and franchising experience to the Sip Fresh brand as they prepare to expand across the United States.
Because of Gonzales’s experience, the Sip Fresh brand is poised for growth in high foot traffic places, including shopping malls, tourist attractions, and major transit hubs. Many of the brand’s multi-unit franchisees have worked with Gonzales and are part of the brand’s ambitious growth strategy.
As a result of his past employment, Gonzales sees Sip Fresh as a natural progression for him. Franchises looking for a fun, exciting brand with a scalable system that is easy to operate will love the combination of these elements. He hopes to create a strategy with the top franchisees to help them expand their territory, maximize their resources, and achieve their business objectives.
Jamba and Wetzel’s had a unique growth strategy under Gonzales’ leadership, which involved bringing in multi-unit partners to foster brand growth over several years. His extensive professional history also includes stints with Anheuser-Busch, Sysco, and U.S. Foods, as well as supply chain companies. As VP of Franchise Development, Gonzales aims to help franchisees achieve their financial goals by providing them with a simple and readily scalable business model.
Sharon Arthofer, a 27-year veteran of the franchising market and the founder of Sip Fresh, is delighted to have Frank join her executive team. As a seasoned franchise executive with a solid reputation, he’s the ideal choice for this rapidly expanding company. The idea behind Sip Fresh was to bring a fresh take on the fast-service beverage industry. Our straightforward and streamlined organizational structure was designed to maximize franchisees’ success.
Sip Fresh is looking for franchise and multi-unit possibilities in the Western and Southwestern United States with experienced operators. Please visit www.sipfreshjuice.com for additional information about Sip Fresh and its various menu choices.
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