Twin Peaks Announces Strategic Partnership for Multi-Unit Expansion in Northern New Jersey

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Dallas-based sports lodge franchise, Twin Peaks, is set to embark on a significant expansion in Northern New Jersey through a multi-unit deal with TWG Management Co. Inc. The partnership, solidified through an area development agreement, will bring five new Twin Peaks Restaurants to the region, marking the fifth such agreement signed by the brand in the current year.

TWG Management Co. Inc., led by veteran franchisees Tom and Matt Graziano, boasts an impressive track record, having successfully operated more than 15 different brands over the span of 30-plus years in the industry. Their commitment to opening five units underscores the brand’s appeal and growth potential in the Northern New Jersey market.

Tom Graziano expressed enthusiasm about joining Twin Peaks’ expansion, stating, “We’re thrilled to be a part of Twin Peaks’ incredible growth and look forward to expanding the brand’s presence in New Jersey. Being a veteran restaurateur, you understand what makes a restaurant experience unique and memorable. Twin Peaks offers a comfortable atmosphere, sports from every angle, great food, and an expansive drink menu that makes customers want to come back again and again.”

This collaboration marks Twin Peaks’ continued effort to rapidly expand its footprint, fueled by strategic partnerships with experienced and reputable franchisees. The Graziano duo’s extensive background in full-service, casual dining, and quick-service restaurant concepts positions them as ideal partners for overseeing Twin Peaks’ growth in Northern New Jersey.

Joe Hummel, CEO of Twin Peaks, expressed confidence in the partnership, stating, “We couldn’t have found better partners than Tom and Matt Graziano to oversee Twin Peaks’ expansion throughout northern New Jersey. With such successful operators who have a great local reputation at the helm, we’re confident that the team will deliver a phenomenal experience to their guests as we continue to grow the ultimate sports lodge across the nation.”

Twin Peaks, founded in 2005 in the Dallas suburb of Lewisville, has become a prominent player in the sports lodge scene, with nearly 115 locations in the U.S. and Mexico. The brand distinguishes itself by offering more than just sports coverage, creating an immersive experience with scenic views, wall-to-wall TVs, and the signature Twin Peaks Girls providing unmatched service.

The sports lodge is celebrated for its made-from-scratch food and an extensive beverage menu that caters to diverse tastes, including rare bourbons, tequilas, and hand-crafted cocktails. The menu features a range of items, from hand-smashed burgers seared to order to beer-battered chicken tenders and in-house smoked favorites. Twin Peaks aims to satisfy every appetite while delivering a unique and memorable dining experience.

For those interested in franchise opportunities, Twin Peaks encourages exploration through its franchise website, twinpeaksfranchise.com. To learn more about the brand and its offerings, visit twinpeaksrestaurant.com.

As Twin Peaks continues its expansion journey, the brand remains committed to providing patrons with the ultimate sports lodge experience, blending delectable cuisine, a variety of beverages, and an atmosphere designed for sports enthusiasts and casual diners alike. The strategic partnership with TWG Management Co. Inc. marks a pivotal step in Twin Peaks’ mission to establish a strong presence in Northern New Jersey and further solidify its position as a leader in the sports lodge industry.