Alex Pericchi: From Heading Marketing to Becoming a ‘GameChanger’

Alex Pericchi: From Heading Marketing to Becoming a ‘GameChanger’.
Alex Pericchi: From Heading Marketing to Becoming a ‘GameChanger’

With recent developments, Alex Pericchi has reached his zenith after securing a position among the Entrepreneur Magazine’s Top 50 Franchise CMO Gamechangers. 

Mr. Pericchi had a humble beginning as a Graphic Designer with ER Publishing Inc., Cooper City, Florida. As the profile demands, he managed multiple projects for graphics, ads, and layouts. Later he joined Steinberg Advertising as the Production Director. Mr. Pericchi was hired as the second executive and Senior Head Designer for video and print production and the advertising firm. Headquartered in Florida, Mr. Pericchi dedicated more than a decade to the advertising company. While in this position, Mr. Perrichi managed all production for client TV spots and oversaw the print department. Moreover, his position is termed to be a crucial one and can be deemed with evidence of his prodigious attitude towards the company. He developed concepts, and campaigns, including that of TV commercials, radio, and print ads. Further, he also contributed to copywriting, lighting, editing, and in-motion graphics like a true genius. 

In the year 2006, Alex Pericchi started his own firm under the name Team Pericchi Advertising. As the sole proprietor, Mr. Pericchi headed the firm looking after the Creative, Marketing, as well as Accounts. The firm specialised in advertising campaigns. It would not be wrong to say, Team Pericchi Advertising firm unraveled the cocooned entrepreneur within Alex Perichhi. He took the firm from scratch to a state where the firm grew 380% in annual billings spread across a six-year period. 

Over time, Mr. Pericchi also owned Talk To Alex which developed around branding and special projects related to marketing and its allies. 

Alex Pericchi’s breakthrough as a true leader over his association with PuroClean. Mr. Pericchi joined the PuroClean franchises as the Creative Director. Further, there was no stopping him. He got promoted to the Director of Online Learning and Director of Marketing and Online Learning. In 2013, He was positioned as the Vice President of Marketing. Currently, he is leading the departments of Marketing and Online learning simultaneously.

Founded in 2001, PuroClean leads the industry in damage emergency services. Water, fire, mold, and other conditions seemingly damaging the property are the specializations. The past five years for PuroClean have been extremely fruitful and the franchise is driving toward growth. The majority of the contributor has been in the last two years, which has given the franchise 50% of the growth within that time period.

ProSystems, LLC is a leader in the franchise restoration industry, having launched PuroCLean, which has become one of the leading property damage remediation franchise organizations in North America. With a network of 400 offices, the brand has set ablaze in the franchise market with growth explosions. The franchise brand has been trusted by communities both in the U.S.A. and Canada by providing 24-hour property emergency restoration services. 

The franchise also provides training at its designated training center, the PuroClean Academy. The academy consists of a new, high-tech classroom with special features to facilitate distance learning opportunities and other hands-on experiences for the most effective adult education. The PuroClean Academy also allows all PuroClean franchise owners and their employees the opportunity to receive certifications from the IICRC( Institute of Inspection, Cleaning and Restoration Certification)

Alex Pericchi is a graduate of The Arts Institutes specializing in commercial design and marketing. He also is enriched with strong foundations in Business Management and Marketing from the Art Institute of Fort Lauderdale, Florida specializing in Advertising and marketing segments.


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