Heather McLeod, MBA, CFE, on Culturing Habits for Success

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Heather McLeod has held the position of Chief Marketing Officer at Authority Brands in Columbia since December 2018. She is known for being a High Impact Leader and a Business Transformer who is The Future of Marketing. With numerous well-known businesses under her belt, Heather has a tonne of expertise in sales and marketing. Heather has worked with several notable organizations, including Tween Brands, The Dwyer Group, and Byler University. She has been featured in several media outlets, including podcasts, magazines, and blogs.

Heather McLeod is a proactive change agent who excels when updating and upgrading current policies, practices, procedures, and systems. Heather has a great history of creating successful, high-performing teams committed to cooperation and outcomes. She has a proven track record of developing scalable marketing strategies that enable ongoing expansion across franchise systems. Heather feels joy in not just working but bringing in a change in the environment in a way that benefits both personal and professional growth.

Heather McLeod leaves no stone unturned. Wherever she goes, excellency follows her. She accomplished many achievements while trying to achieve even more. Heather has handled and led a team of over sixty employees and accomplished record-breaking brand revenue goals. She is a Founder and a Chair at the Women’s Franchise Network in Baltimore. Heather also operates on the board of directors for the Boys & Girls Clubs of Metropolitan Baltimore. Her achievements saw her featured in 50 era-defining women to watch in 2023 by the global-franchise.com website.

Heather McLeod pursued her graduation in Bachelor of Business Administration (BBA) from Baylor University. Heather did a dual specialization for BBA in Entertainment Marketing and Management. Heather pursued her BBA between 2004 to 2008. She was also honored as a Kappa Delta by the President and VP of Public Relations. Heather also earned her certification as a Certified Franchise Executive (CFE) from the International Franchise Association. She qualified for her CFE certification in February 2016.

Shortly after finishing her Bachelor of Business Administration, Heather McLeod continued with Masters from The Hankamer School of Business. Heather pursued her Master’s in Business Administration from The Hankamer School of Business, affiliated with Baylor University. Heather did her MBA with General Marketing as the main subject for her course. She was honored with Beta Gamma Sigma. Heather had a great opportunity to join the MBA Recruiting Committee. Heather was the President of the Graduate Business Association in the Spring 2010 session.

Heather McLeod is well known for being a strategy-driven leader who is thoughtful and fair at all times. She is a very hard-working woman who has efficiently managed her work-life balance. She has cultured a habit of collaborative leadership which brings out the best in everyone. Heather puts in all the work needed to exceed her potential and surpass the targets every time. Heather is smart, engaged, and always passionate about franchise sales.