Matt “Red” Boswell is a seasoned professional with extensive experience in the field of franchise leadership and entrepreneurship. With a career spanning over two decades, Matt has held various key positions in notable organizations and has made significant contributions to the franchise industry. Let’s delve into his remarkable journey and accomplishments.
Matt Boswell currently serves as the President of the International Franchise Professionals Group (IFPG). In this role, he provides strong, wise, and leadership to the world’s largest and most respected franchise consultant organization. IFPG is dedicated to connecting franchise professionals and fostering growth within the franchise industry.
Under Matt’s guidance, IFPG has flourished, offering valuable insights and guidance to organizations of all sizes. Matt’s vast experience has enabled him to provide industry insights and support to numerous clients, including prominent consulting firms such as E&Y, McKinsey & Company, Boston Consulting Group (BCG), and Bain & Company, in addition to over 250 franchisors and franchise suppliers.
FranchiseWire – A Venture Under Matt’s Leadership
Matt Boswell’s entrepreneurial spirit led him to take on a new venture as the President of FranchiseWire. This company, affiliated with IFPG, has been a reliable source of the latest franchise industry news and updates on leading franchise brands since its inception in 2001. FranchiseWire plays a pivotal role in reaching potential prospects, telling the stories of franchise brands, optimizing content, boosting websites, driving organic traffic, and enhancing brand visibility.
With over 110,000 page views per month, FranchiseWire is a go-to platform for franchise enthusiasts and industry professionals. Matt’s expertise in marketing and editorial content has ensured that FranchiseWire remains a valuable resource for franchisors and franchisees alike.
Advisory Role at Titus Center for Franchising
In addition to his roles at IFPG and FranchiseWire, Matt Boswell serves as an Advisory Board Member at the Titus Center for Franchising at Palm Beach Atlantic University. In this capacity, he contributes educational content, ideas, tools, and resources to help the center fulfill its mission of becoming the “first choice” for franchise education globally. Matt’s expertise assists the Titus Center in evaluating its programs and developing new initiatives to meet the evolving needs of the franchise community.
Influence at ActionCOACH
Before his leadership roles at IFPG and FranchiseWire, Matt Boswell made a significant impact at ActionCOACH, the world’s largest business coaching firm. As the Chief Executive Officer for North America, he played a pivotal role in helping business owners achieve their dreams. ActionCOACH is known for its commitment to world abundance through business re-education, and Matt was instrumental in promoting this vision.
Matt’s tenure at ActionCOACH included serving as the Global Chief Development Officer, responsible for global development across 80 countries. During his time, the company awarded over 200 new franchises in 2018 and supported Master Licenses while catering to a wide range of investments from $50,000 to $5 million.
Key Role at Expense Reduction Analysts – The Americas
Matt’s expertise extends to Expense Reduction Analysts (ERA) – The Americas, where he served as the Chief Growth Officer. ERA is a global leader in helping companies reduce supplier costs without compromising quality or service. Matt’s leadership was instrumental in optimizing the ERA franchise opportunity, delivering over 40 new franchisees in 2017. He aggressively built ERA’s franchise network, strengthened the brand, and protected its reputation.
Achievements at FreshOne
As the Vice President of Sales and Marketing at FreshOne, Matt Boswell was responsible for leading the company’s franchise sales, alliances, marketing, PR, customer experience, and go-to-market strategy. During his tenure, FreshOne experienced remarkable growth, with projected annual revenue increasing from $20 million to over $80 million in just two years. FreshOne is a leader in providing fresh food solutions to retail giants like Walgreens, 7-Eleven, and more.
Founder and CEO at Integriserv
Matt Boswell’s entrepreneurial journey led him to found Integriserv, where he served as the Founder, CEO, and Chief Development Officer. Integriserv focused on delivering scalable systems and streamlined operations to increase valuations and customer loyalty. Matt’s expertise was applied to diverse projects, including a comprehensive marketing plan for the Arlington Parks & Recreation Department.
Remarkable Stint at Pet Butler
Before his entrepreneurial endeavors, Matt Boswell held the role of Chairman, CEO, and CMO at Pet Butler Franchise Services (PBFS), a pet waste cleanup service. Under his leadership, PBFS experienced hyper-growth, launching 148 franchises across 28 states in just 42 months. The company received recognition as one of Inc Magazine’s fastest-growing privately held companies in 2009.
Matt’s ability to formulate and execute strategic plans, optimize sales and referral programs, and enhance customer service played a pivotal role in PBFS’s success. His achievements at PBFS culminated in the sale of the company to HomeTask Franchise Brands in August 2010.
Contributions to Republic HelpDesk
Matt also led Republic HelpDesk, a PBFS company, as Founder, CEO, and Chief Revenue Officer. He oversaw a U.S.-based 24/7 customer support center and private-label helpdesk, demonstrating his financial acumen and leadership skills. Matt “Red” Boswell’s journey into entrepreneurship began with an early career in various roles. He served as a Radio Disc Jockey at KYQX 89.7 FM, covering a wide range of topics, from sports and weather to music and talk shows. His engaging style and interviews with notable figures added value to the station’s programming.
Furthermore, he held positions in the automotive industry, luxury automobile sales, youth ministry, and even co-founded Jobs for America, a web-based employment marketing and recruiting agency.
Matt “Red” Boswell’s illustrious career is a testament to his unwavering dedication, leadership, and entrepreneurial spirit. His contributions to the franchise industry, coupled with his ability to drive growth and success, have left an indelible mark. From his role as President of IFPG to his achievements at Pet Butler and beyond, Matt has consistently demonstrated a passion for innovation and excellence. His journey serves as an inspiration to aspiring entrepreneurs and franchise professionals worldwide.
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