Jennifer Chasteen is a distinguished consumer marketing thought leader with an impressive track record of over 20 years, specializing in orchestrating iconic brand turnarounds. Her dynamic and relationship-driven approach to business leadership has propelled her ascent, positioning franchised brands for unprecedented growth. With a wealth of knowledge and a proven track record, Jennifer is recognized for her ability to leverage leadership skills in team development, collaboration, and consensus building among diverse stakeholders.
Jennifer’s expertise spans a broad spectrum, showcasing her versatile skill set in the realms of enterprise strategic planning, brand positioning, organizational development, franchisee relations, pricing architecture, recurring revenue, and profit delivery. Her proficiency extends to consumer insights, new product innovation, digital, social, and traditional media, brand activation, motivational team leadership, and P&L management.
In her current role, Jennifer defines the brand strategy and an enterprise go-to-market approach to support the next-level business expansion for Synergy HomeCare Franchising, LLC. This organization stands as the fastest-growing national franchisor of non-medical home care services, boasting over 450 territories across the U.S.
Jennifer played a pivotal role as the U.S. Head of Marketing at Church’s Chicken, defining the marketing vision for nearly 1,000 company-owned and franchised quick-service chicken restaurants. Her strategic contributions led to the successful restoration of brand momentum, culminating in a private equity transaction. Jennifer’s leadership extended to new product innovation, the development of an annual LTO calendar, and an integrated go-to-market strategy across various channels.
Jennifer’s tenure at Church’s Chicken showcased her collaborative leadership in developing and launching key menu innovation platforms. Her contributions were instrumental in securing a promotion to Vice President – Brand Strategy and Activation.
In this role, Jennifer built a go-to-market strategy for 400 company-owned and franchised specialty retail stores. Her leadership resulted in unprecedented holiday transaction growth, significantly outperforming any year in the past decade.
Jennifer championed the 360° activation of the national marketing plan, defining strategic marketing direction for a business unit serving nearly 300 franchisees and 1,500 retail locations. Her adept leadership consistently outperformed annual revenue targets.
Jennifer spearheaded the development and activation of regional marketing plans for outsourced Domino’s Pizza teams. Her outstanding performance drove growth across the southeast, earning her a promotion to Director, Field Marketing.
Jennifer’s academic journey includes a Bachelor of Arts in Journalism/Public Relations from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. She graduated magna cum laude, reflecting her commitment to academic excellence.
Jennifer Chasteen’s illustrious career trajectory positions her as a transformative force in the consumer marketing landscape. Her adept leadership, strategic vision, and ability to drive growth and profitability have left an indelible mark on the brands she has served.
During her tenure as Vice President, Brand Strategy & Activation at Church’s Chicken, Jennifer played a key role in defining the marketing vision for a vast portfolio of quick-service chicken restaurants. Her strategic insights and leadership were instrumental in restoring brand momentum, leading to a successful private equity transaction. Jennifer’s teams were responsible for new product innovation, development of an annual LTO calendar, and an integrated go-to-market strategy.
Under her guidance, Church’s Chicken experienced three consecutive years of comp sales growth, marking the brand’s best performance in over a decade. Jennifer also optimized the marketing fund, securing 100% voluntary franchisee support for the brand’s inaugural national advertising program. She established a new holistic funding approach, resulting in more than 3x national media weeks on-air presence at no incremental investment.
As Director/Senior Marketing Manager at The Honey Baked Ham Company, Jennifer built a go-to-market strategy for 400 specialty retail stores. Her leadership during the holiday season led to unprecedented transaction growth, significantly outperforming previous years.
In her role as Director, Field Marketing at Domino’s Pizza, Jennifer championed the 360° activation of the national marketing plan. She defined strategic marketing direction for a business unit serving nearly 300 franchisees and 1,500 retail locations, consistently outperforming annual revenue targets.
As Vice President, Management Supervisor at J. Walter Thompson Worldwide, Jennifer spearheaded the development and activation of regional marketing plans for outsourced Domino’s Pizza teams. Her outstanding performance drove growth across the southeast, earning her a promotion to Director, Field Marketing.
In her current role as Chief Marketing Officer at Synergy HomeCare Franchising, LLC, Jennifer defines the brand strategy and an enterprise go-to-market approach. Her focus is on supporting the next-level business expansion for the fastest-growing national franchisor of non-medical home care services.
Jennifer holds a Bachelor of Arts in Journalism/Public Relations from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Her magna cum laude graduation reflects her commitment to academic excellence.
Jennifer Chasteen’s multifaceted career, spanning various leadership roles in renowned brands, showcases her dynamic leadership style, strategic acumen, and results-driven approach. Her impact on iconic brands and her current role as the Chief Marketing Officer at Synergy HomeCare Franchising, LLC underscore her continued dedication to driving growth and success in the consumer marketing arena.
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