Jonathan Weathington on Franchising in Retail & Restaurant Industry

Jonathan Weathington

Jonathan Weathington is currently the CEO of Shuckin’ Shack Seafood Franchise, Greater Wilmington. He joined there in July 2014 as the Vice President of Franchise Development, and within a very short duration of 5 months, he earned himself a job promotion to become the CEO of the franchise. He began his career in October 2010 as a Direct Retail Agent at BB&T. Later, Jonathan worked for Boycott Rain and The North Face.

Shuckin’​ Shack was founded in 2007 as Shuckin’​ Shack Oyster Bar in Carolina Beach, North Carolina. They provide fresh seafood with a fun and sports ambiance. Shuckin’ Shack co-Founders Matt Piccinin and Sean Cook came up with the idea of starting Shuckin’ Shack, realizing that there was a need for fulfilling the gap of cravings for a local restaurant and bar in Carolina Beach. They specialize in serving Shrimp, Crab Legs, Clams, and hospitality. They now have 17 restaurants in five different states in the USA.

Jonathan Weathington joined Shuckin’ Shack in 2014 and scaled them to build their first franchise presence! Shuckin’ Shack was real quick to become popularised among the locals. Under the leadership of Jonathan, they opened their first sports bar franchise in 2015 in Summerville, SC. This changed the entire game for the company, and they progressed tremendously from then onwards.

BB&T, a Truist Financial Corporation, was formed after BB&T merged with SunTrust. BB&T is located in Winston Salem, NC, United States. They belong to the Depository Credit Intermediation industry. As a Truist organization, they now have more than 2700 branches across fifteen states in the USA. They are now one of the largest banks in the USA that offers various financial services.

Jonathan Weathington studied Master of Arts from North Carolina State University with a specialization in International/Global studies. Previously he studied at the University of North Carolina at Wilmington for his Bachelor of Arts degree. There he specialized in Political Science and Government. He was honored with Pi Sigma Alpha (ΠΣΑ or PSA) for his outstanding achievement during his bachelor’s studies.

Jonathan Weathington has also qualified with a certificate as a Certified Franchise Executive issued by the Institute of Certified Franchise Executives. He has also volunteered as a Board Member for Mission Serve, an organization that builds and strengthens the religious community. He has been featured in a few interviews on and

Jonathan Weathington is praised by his co-workers and colleagues for his dynamic nature and adaptability in a rapidly, fast-paced, changing environment. He has an eye for detail in the business industry because of his great business sense. Among the various sets of skills he possesses, he is specifically stronger in Sales, Retailing, Customer servicing, Social media marketing, etc.

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