Lesley Hawks: A Seasoned Navigator in the Franchise Development World

Lesley Hawks
Lesley Hawks

A Proven Track Record in Building Successful Franchises

Lesley Hawks boasts an impressive 25-year career in franchise development, carving a path that bridges both the international and US business landscapes. Her journey reflects a deep understanding of the industry, a talent for translating business goals into reality, and a proven track record of success.

From Established Brands to Diverse Industries

Early on, Lesley honed her skills in franchise development by working with established brands like REMAX Real Estate. This experience laid the foundation for her future endeavors, where she would represent a diverse range of companies across retail, food, and leisure sectors. Names like Massage Envy, Subway, and Burger King appear on her impressive resume, showcasing her ability to adapt to different business models and markets.

Leadership and Strategic Vision

Taking the reins as Vice President of Franchise Development for iSold It in 2003 marked a significant turning point. Here, Lesley spearheaded the expansion of Mail Boxes Etc., a testament to her leadership and strategic vision. This success propelled her to become the Director of Franchise Development for MBE/The UPS Store, further solidifying her expertise in the franchise development arena.

Lesley’s expertise extends beyond the US market. Her role as Senior Director at Edwards Global Services highlights her ability to navigate the intricacies of international franchise development. She has a keen eye for identifying suitable markets and fostering partnerships with qualified international operators, ensuring brands like SkyZone Trampoline Parks and Massage Heights find a global audience.

Her current ventures, including Franchise Development Consultant roles and her work with Phenix Salon Suites Franchising, demonstrate her ongoing commitment to the industry. Whether it’s guiding established companies through international expansion or assisting aspiring franchisors in their initial stages, Lesley’s passion for the field remains evident.

A Valuable Asset: Expertise Beyond Franchise Development

Beyond the impressive list of brands she’s worked with, Lesley’s professional profile is brimming with endorsements that speak volumes about her skills and experience. Her colleagues commend her industry knowledge, interpersonal skills, and expertise in sales management, new business development, and strategic planning. These endorsements paint a picture of a well-rounded professional who excels at building relationships, fostering growth, and achieving success.

Lesley Hawks’ career trajectory is a testament to her dedication and expertise in the world of franchise development. Her ability to navigate the complexities of the industry, both domestically and internationally, coupled with her proven track record of success, makes her a valuable asset to any company seeking to expand its reach through franchising.

Lesley Hawks possesses a comprehensive skill set that encompasses digital marketing strategy, social media marketing, content development and optimization, search engine optimization (SEO), data analytics and performance tracking, client relationship management, market research and analysis, campaign management and optimization, budgeting and resource allocation, as well as team leadership and collaboration.

A Look Beyond the Resume: The Skills that Define Lesley’s Success

While her experience speaks for itself, a closer look at Lesley’s skillset reveals the key ingredients that have fueled her success. Her in-depth knowledge of the franchise industry allows her to anticipate challenges and identify opportunities for growth. Her interpersonal skills enable her to connect with a wide range of stakeholders, from franchisees to brand executives. Her expertise in sales management ensures that expansion efforts are executed efficiently and effectively.

Lesley brings a unique blend of strategic vision, technical expertise, and client-centric approach to the marketing industry. By staying abreast of the latest digital trends and leveraging cutting-edge tools and techniques, she consistently delivers impactful results for her clients. Her ability to translate complex data into actionable insights empowers businesses to make informed decisions and maximize their marketing investments. Lesley’s passion for innovation and dedication to driving measurable outcomes make her a valuable asset in today’s competitive landscape.

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