The Story of 5-Time Franchisor Rick Robinson CFE

Rick Robinson, CFE

Rick Robinson CFE is a true franchising expert. Rick’s four decades of rich and extensive experience as a five-time franchisor has also launched multiple startups while navigating turnarounds and building and owning large Multi-Unit Master Franchises in his long-spanning career. He is currently leading Franchise Genesis as a company president since February 2021.

Rick Robinson started with a humble beginning as an Account Executive for Wish TV. He had multiple roles to fulfill, including Sales, close collaboration with Commercials production teams, writing commercials, voice-overs, and pre-and post-production to help get new advertisers on TV. Later he entered the world of franchising by joining as a Vice President at Jani-King of California at their ninth regional office. He led successfully to become the fastest growing office in the system. And then there was no looking back for him in the world of franchising business. Rick Robinson is currently associated with Franchise Genesis as a President.

Franchise Genesis, Business Consulting and Services company specializing in Franchise Consulting & Development, help your business grow through franchising in domestic and international markets. They have experience handling the work with clients in all major industries, including Food, Service, Retail, Education, Product Distribution, Health & Beauty and Fitness. They have its headquarters in Huntersville, North Carolina. They help you develop your business franchise more safely and effectively to realize the largest possible return on investment from your franchise by walking you through all the steps involved with building a franchise brand, from your legal documents to your operations manual to building a support system for your franchisees, and marketing and sales to find quality franchisees.

Rick Robinson advises a few important points when franchising your business, including experience, legal documentation, legal compliance, Marketing Support, etc. He believes in franchising with a company with all the above-mentioned qualities and traits. To decide which is the best franchising company, one must have conversations with multiple companies before deciding which franchise to go with.

Rick Robinson CFE completed his schooling at Lewis Cass High School, Walton, USA. Following this, he pursued a Bachelor of Arts with specialization in Broadcasting & Business from Indiana University Bloomington. Additionally, as a qualification, he earned certification as Certified Franchise Executive (CFE) from International Franchise Association in January 2012.

Rick Robinson’s list of achievements includes being awarded by the International Franchise Association as “Certified Franchise Executive (CFE).” He was honored as a member of the Board of Directors of the International Franchise Association, which is associated with Services4Franchising. In 1998 he was prestigiously awarded “Franchisor of the Year” by Arizona Franchise Association. In 1999 he was elected as the President of the Arizona Franchise Association.

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