The Story of Veteran Franchise Professional, Dwayne Greer CFE

Dwayne Greer CFE

Dwayne Greer is currently heading Luxottica (Pearle Vision) CFE in the capacity of Director of Franchise Development. He is a Professional Franchise Sales Executive. He develops and implements sales strategies to bring in large and small store development agreements with his proven record in building brand awareness in all markets with his extensive experience in the industry with his career spanning over 17 years of presence.

Dwayne Greer CFE began his career as Franchising Manager at Baskin Robbins CFE under Dunkin’ Brands, one of the world’s leading franchisors of quick-service restaurants (QSR). He spent over five years there and later joined Tasti D-Lite, a Food and Beverage Services brand mainly selling Healthy Frozen Desserts, as a Director of Franchising. Later he joined as a Franchise Development Director in January 2012 and worked there for three years until December 2014.

After working for three years at, Dwayne Greer joined Luxottica (Pearle Vision) CFE as a Director of Franchise Development, where he is presently working for over seven years since December 2014. His current role includes developing and implementing sales strategies and building brand awareness among the markets.

Luxottica is a leader in designing, manufacturing, and distributing fashion, luxury, and sports eyewear. It is present in more than 150 countries across the world. It has an extensive portfolio that also includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, and over 20 licensed brands, including some of the most well-known and prestigious names in the global fashion and luxury industries. Currently, they have over eight thousand employees worldwide.

Dwayne Greer previously worked for It is a professionally managed personalized gifting company that helps its customers connect with the important people in their lives by engaging customers through differentiated products and unique services. began its journey in 1976 with a retail floral shop in Manhattan, which expanded to 14 more shops in the next ten years. They initially supplied personalized gifts in the form of flowers; over time, they added more items to their basket, which were introduced while keeping customer experiences in their minds. They have now become a full-blown E-Commerce business from a retail flower shop.

Dwayne Greer graduated from Middle Tennessee State University (MTSU) in 1982 with a Bachelor of Science degree in Education. Several top franchise industry professionals endorse Dwayne because of his outgoing personality, people management abilities, and franchise sales acumen.

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