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Develop a Most Effective Franchise Social Media Strategy
Besides developing brand guidelines for social media and creating a plan with actionable goals, here are three considerations for an effective franchise social media strategy to align their corporate objectives…
The key to productive and focused virtual meetings is assigning a host to coordinate the gathering and ensure it fulfills its objectives. This is sometimes easier said than done. To…
COVID-19 has increased the popularity of digital events. But this isn't a fad. In fact, with new variants of the pandemic continuing to control our lives, global marketers vouch for…
There is transformation across sectors within and beyond human control. But here, let's talk about what we can control as digital native professionals. What can franchise owners do to make…
Globally, it is the great resignation, so they say. After a long detachment from the office world, professionals have assumed a kind of independence that encourages getting started with something…
Franchising is a booming industry, but a large part of this community is mired in self-doubt that deters success. No franchisee wants to wash off their luck from making it…
Should you or should you not outsource your franchise marketing? Is it increased liability or profit? Is it worth your investment? Some of you may think that "I would get…
Blogger promoting goods and services for followers.
Influencer marketing is a highly successful method of connecting with community members relevant to your franchise business. In the last several years, the growth of influencer marketing has proven to…
Franchise Digital Marketing
There's a lot that goes into planning a robust franchise digital marketing strategy. If you've hired an outside team to help craft one, you've likely had numerous meetings with content…
Despite the global pandemic, the franchise industry continues to remain high. According to Statista, the United States has more than 760,000 unique franchise sites, generates more than $780 billion in…