The Franchise Foundry: Jen Olson

Jen Olson
Jen Olson

Jen Olson is a seasoned professional with over 23 years of experience in the dynamic world of franchise development. Her career trajectory paints a picture of dedication and expertise, showcasing a keen understanding of the intricate dance between franchisors and franchisees.

Early Days: Building a Sales Foundation

Olson’s journey began in marketing, where she honed her communication and client management skills at All Pro Exclusive. This early experience likely laid the groundwork for her future success in sales-driven franchise development. Transitioning to Ivystone Group, she transitioned to a National Account Sales Representative role, further developing her ability to identify potential partners and close deals.

Mr. Handyman: A Stepping Stone to Franchise Expertise 

A pivotal move for Olson came in 2002 when she joined Mr. Handyman as a Senior Franchise Development Manager. Here, she transitioned from general sales to the world of franchising. Her responsibilities included identifying potential franchisees, guiding them through the discovery process, and crafting compelling sales presentations. During this nine-year tenure, Olson consistently ranked as a top producer, demonstrating her talent for cultivating relationships and driving franchise sales. Accolades like “Employee of the Year” and recognition from broker networks further illustrate her dedication and exceptional performance. Olson’s time at Mr. Handyman undoubtedly equipped her with a deep understanding of the franchise development process, from initial outreach to securing franchise agreements.

Branching Out: A Diverse Portfolio of Franchise Development 

The past 12 years have seen Olson strategically leverage her expertise across a variety of franchise development firms.

  • Rhino 7 Consulting: Here, she honed her skills in connecting franchisors with experienced consultants and brokers, solidifying her understanding of the broader franchise development ecosystem.

  • Regis Corporation: This role elevated Olson’s experience, as she became the Director of Franchise Development for a global leader in the hair care industry. Here, she spearheaded franchise development efforts for renowned brands like Supercuts and Pro Cuts, managing the entire process for the US and Canadian markets. This experience likely involved overseeing recruitment, territory planning, and ensuring compliance with franchise regulations.

  • St. Gregory Development Group: A brief stint at this large franchise sales and brand development group further broadened Olson’s exposure to diverse franchise concepts within the beauty, health, and wellness sectors.

  • The NOW Massage: As Vice President of Franchise Development, Olson focused on educating potential franchisees about the unique opportunity of owning a NOW Massage location. This role likely involved crafting targeted marketing materials, presenting franchise offerings, and managing the journey from initial inquiry to successfully signed agreements.

  • Buzz Franchise Brands: Simultaneously with The NOW Massage, Olson held the VP position at Buzz Franchise Brands. Here, she oversaw franchise development activities for multiple brands, including Home Clean Heroes, Pool Scouts, and British Swim School. This experience highlights her ability to manage diverse brands and tailor strategies accordingly.

  • BrandONE Franchise Development: In her current role, Olson serves as the Vice President, leveraging her extensive background to help exceptional brands achieve their growth objectives.

Beyond the Resume: A Passion for Building Partnerships

Olson’s impressive resume is just one facet of her expertise. Her volunteer work with Big Brothers Big Sisters and Court Appointed Special Advocates for Children showcases a commitment to building relationships and fostering positive change. This dedication to fostering connections likely translates to her professional life, where she excels at nurturing trust and collaboration between franchisors and potential franchisees.

Looking Ahead: A Leader in the Franchise Industry

With over two decades of experience, Jen Olson stands as a prominent figure in the world of franchise development. Her diverse background, proven track record of success, and passion for building partnerships position her for continued leadership in this dynamic industry.

Jen Olson presents a compelling profile for a variety of franchise development roles. Her diverse experience, proven track record, and adaptability make her a valuable asset for any franchisor seeking to expand their brand footprint.

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